Let’s recap our week . From pushing past cold call burnout to rethinking fee perceptions in a sushi bar and driving behind the wheel in slow motion, here are the top 10 lessons we have learned from this week’s posts to carry you into the weekend.
From the Home Office in Knockemstiff, Ohio, Here are the
Top 10 Best Takeaways from This Week’s Grind
10. Follow up is where the real portfolio is built. Ghosted agreements aren’t lost deals, they’re just waiting for persistence. Eighty percent of deals close in the follow up, so don’t leave your hard earned residuals hanging on the table.
9. Left lane campers and selfish sales reps suffer from the same flaw. Driving 57 mph in the fast lane comes from a total lack of awareness for others. If you walk into a merchant’s business only thinking about your residuals, you’re doing the exact same thing.
8. Treat every “NO” as pitch refinement. Hard gatekeepers and rate obsessed prospects aren’t stop signs they are live action training. Every objection is just an invitation to sharpen your value proposition and sell local service over price.
7. Match the pricing model to the merchant’s vertical. Dual pricing works great in restaurants, but high end dining runs on prestige. Adding a $52 line item fee on a $1,300 sushi bill creates receipt shock . Dual pricing needs to be properly represented on the menu and clearly displayed. Tailor your tech and pricing to the room you’re standing in.
6. Stop letting transactional mindsets block genuine connection. Today’s tech isolates us, but sales requires a human touch. Put down the script, look the owner in the eye, and connect over their business challenges before you ever ask for a processing statement.
5. Competing on a few basis point is a race to the bottom. If your primary pitch is “I can save you money,” you’re stuck in a save you money trap. Sell integrated POS software, custom business tools, and operational efficiency instead of saving them a few pennies.
4. Keep your “WHY” right next to your phone. Building residual income takes dedicated pavement pounding. When the grind gets heavy, glance at your target numbers, whether it’s total financial freedom, providing for your family, or building a sellable asset, know your why.
3. Compliance and transparency prevent PR nightmares. circling back to the Sushi spot. Hiding fees or skipping proper menu displays always comes back to bite you. Setting clear, compliant signage up front protects your merchant’s reputation and saves you from paying thousands in damage control. Education is key.
2. Run counterclockwise while everyone else turns standard. Most reps offer the exact same interchange-plus pricing and standard terminals every day. Flip the face, challenge their expectations, and bring a bold value perspective no other rep was willing to pitch.
And the # 1 Top 10 Best Takeaways from This Week’s Grind is …
1. You didn’t come this far just to get this far. In sales, “NO” is just part of the morning commute. Most of us already put in the hours, explaining dual pricing vs surcharging at least a dozen times, and built muscle through rejection. Pull one more door handle, make one more call, and keep building our business..
Enjoy the weekend, recharge your batteries, and let’s hit the pavement hard next week.
Happy Selling,
David
