Look at the calendar, and it says August 31st. Look out the window here in Mississippi or anywhere across the South and the thermometer tells a completely different story. It’s sweltering, the humidity is thick, and the dog days of summer are still in full effect. It’s easy to lean back, crank up the air conditioning, and tell yourself you’ll hit the pavement once that crisp fall air finally rolls in.
Us sales pros know a simple truth: Market share isn’t won when conditions are comfortable. It’s built in the heat.
Continue reading “It’s Hot, Where’s Fall?”