Well, here we are another Thursday and yet another post of confessions of a sales professional. Welcome back to the site, everyone. Grab your lukewarm coffee, take a deep breath, and let’s talk about the giant, frustrating elephant in the room that we all love to hate: Cold Calling.
If you scroll through LinkedIn or listen to any “sales guru” who hasn’t actually touched a pavement pounding B2B role in a decade, they will tell you the same thing: “Cold calling is dead. You need to inbound-market your way to success!”
Continue reading “Confessions Of a Sales Pro: The Dirty Secret of Why Cold Calling Actually Works”