Confessions Of a Sales Pro: The Dirty Secret of Why Cold Calling Actually Works

Well, here we are another Thursday and yet another post of confessions of a sales professional. Welcome back to the site, everyone. Grab your lukewarm coffee, take a deep breath, and let’s talk about the giant, frustrating elephant in the room that we all love to hate: Cold Calling.

If you scroll through LinkedIn or listen to any “sales guru” who hasn’t actually touched a pavement pounding B2B role in a decade, they will tell you the same thing: “Cold calling is dead. You need to inbound-market your way to success!”

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WWYD Wednesdays: Handling Merchant PTSD

We’ve all had that one sales call. The one that alters your brain chemistry. The one that makes you sit in your car with the radio off for twenty minutes, just staring blankly through the windshield wondering if you should have gone into accounting instead.

Today’s scenario actually reminds me of our post from July 22 last year, linked here, “What’s Your Worst Sales Call?”

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Confessions of a Salesperson

Every merchant services rep knows the exact sound I’m talking about. It’s the chime of the door as you walk into a retail shop, or the heavy click of a glass door at a B2B firm. For a few minutes, you’re on. Your energy is up, you’re reading the room, you’re looking for the terminal or asking about their current processing volume. You are the face of your business.

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“Bye, Bye, Bye” to “It’s Gonna Be May” to “May the 4th Be with You”

We’ve officially survived the Justin Timberlake memes of last week and landed right into the heart of the galaxy. Whether you spent your weekend resting or chasing leads, today is a pivot point. We are moving out of the “spring training” phase of Q2 and into the heat of the season.

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Friday’s Top 10: The Ultimate “Best Of” Edition (Celebrating Our 1,000th Post!)

We finally did it, and on a Friday no less. the 1000th post!

If you would have told me when I started jotting down these post that I’d be sitting here writing my 1,000th post, I might have checked your head for a fever. But here we are—1,000 mornings of coffee, cold calls, rebuttals, and residuals.

To celebrate this milestone, I’ve dug through the archives—all the way back to 2017—to bring you the “Top 10” posts that have defined this blog. Whether you’ve been with us since post #1 or you’re just joining the trenches today, these are the essentials.

From the Home Office in Close-A-Deal, Arkansas,

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Beyond the Terminal: Why Passion for People Outperforms Product Knowledge

Yesterday, we talked about stopping the “perfection” trap and just getting out there. But once you’ve taken that first step and walked through the door, what’s the move? If you leading with price and hardware specs, you’re missing the heartbeat of this business.

We are officially in the last week of January. While others are still “getting ready,” the closers are out in the streets. But here’s the truth: if you’re not passionate about helping small business owners, you aren’t really in sales—you’re just an order-taker.

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14 Words That Can Energize Your Sales Pitch

“They” say the pen is mightier than the sword. Which is good, because you probably don’t want to threaten prospects into buying at sword-point.

As the primary “weapons” to convert prospects into merchants, words are incredibly important to merchant services salespeople.

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