Happy Friday! Since we are officially at the doorstep of the most meme-able month in the calendar year, it’s time to channel your inner Justin Timberlake.
If you want to make sure your April doesn’t end on a “Bye Bye Bye” note, you need to tighten up your pitch before the calendar flips. Here is your Top 10 countdown to closing more merchant deals this month.
From the Home Office in Swipe Right, Delaware
Here are the Top 10 It’s Gonna Be May Tips to Grow your Sales!
10. Frost Your Tips (and Your Value Prop): Just like a 90s boy band, your pitch needs to be polished. If you can’t explain the savings and the tech in under 60 seconds, you’ve already lost them.
9. Audit the “No-Shows”: Go back through your April lead list. If they said “not right now,” hit them with the “It’s Gonna Be May” follow-up today. Timing is everything.
8. Focus on the “Summer Surge” Verticals: Target seasonal businesses (landscaping, ice cream shops, outdoor patios) that are prepping for their busiest months.
7. Stop Selling Price, Start Selling Peace: Everyone promises lower rates. Sell the fact that you’ll actually answer the phone when their terminal goes down on a Saturday night.
6. The “Statement Slash” Strategy: Highlight those hidden junk fees (PCI non-compliance, statement fees) that make merchants feel like they’re being “torn up” by their current provider.
5. Clean Up Your CRM: You can’t dance in sync if your data is a mess. Spend Friday afternoon organizing your pipeline so you hit Monday morning running.
4. Leverage Dual Pricing: With inflation still a conversation piece, show merchants how to eliminate 100% of their processing fees. It’s the easiest “Yes” in the industry right now.
3. Ask for the “Friday Referral”: Every deal you closed this month has a neighbor. Ask your happy merchants for one introduction before the weekend starts.
2. Practice Your “Micro-Closes”: Don’t wait for the end of the meeting to ask for the business. Get small “Yes” nods throughout the conversation to build momentum.
And the # 1 It’s Gonna be May Tip is…
1. The “Digital Compliment to In-Person” Power Play
The secret to a full pipeline? Be everywhere. Post on your social media and LinkedIn, but don’t stop there. Go to the Facebook pages of local businesses and give them a genuine compliment. Tell them their new menu looks amazing or their shop window is the best on the block.
Then—and this is the game changer—actually go by and introduce yourself in person. They’ll remember the kind word from their feed, and you won’t be a “cold call” anymore; you’ll be a friend.
Pro Tip: If you can run FB ads, do it. It works—you just have to learn to weed out the scammers. If you need someone to help you master this or want the best support in the industry I know a guy.
Don’t let April fade away without a fight. Get your ads running, get your boots on the street, and let Zackary and Chip help you scale. It’s Gonna Be May!
Have a great weekend,
David
