Look, I get it. The fireworks were incredible, the burgers were perfect, and that sun-drenched long weekend was exactly what the doctor ordered. Right now, as you stare at your alarm clock on this Monday morning, the temptation to turn that 3-day weekend into a 4-day weekend is hitting hard.
You might be thinking, “It’s just one more day. No one is buying merchant services on the Monday after a holiday anyway, right?”
Wrong. If you’re sitting on the couch today, you are giving away your year. As we’ve talked about before, July is notoriously the toughest, slowest month of the year in sales. And the absolute worst thing you can do in a slow month is completely kill your momentum.
Here is why today is the day to lace up your shoes and get back out into the field.
Your Competition is Sleeping In (Literally)
While you’re reading this, your competitors are likely extended-vacationing their way through the week. They’ve convinced themselves that business owners are too distracted or tired to talk about their credit card processing.
This creates a massive, wide-open window for you and I.
When you walk into a local business today, you won’t be the fifth sales rep they’ve seen this week—you’ll probably be the only one. Business owners who just survived a hectic holiday weekend are back at their desks, reviewing their numbers, and looking at how much they just paid in processing fees over the holiday rush.
The Reality Check: You can’t catch up in August for the momentum you lose in July. The hustle you put in today determines your residuals next month.
3 Ways to Crush the Post-Holiday Slump Today
Don’t overthink it. You don’t need a flawless, intricate strategy today—you just need activity. Here is how to conquer the Monday blues and get your momentum back instantly:
- Target the “Holiday Rush” Businesses: Hit up the restaurants, bars, boutiques, and convenience stores. They just had a massive weekend of transactions. Walk in, congratulate them on a busy holiday, and ask a simple question: “How did your POS system/terminal hold up during the rush?”
- The “Mid-Year Review” Angle: We are officially in the second half of the year. Use this as your conversation starter. Business owners are looking for ways to cut overhead for Q3 and Q4. Position yourself as the local partner helping them keep more of their summer revenue.
- Set a Micro-Goal: If your energy feels low, don’t pressure yourself to close any deals today. Just commit to 5,10 face-to-face drops or 20 cold calls. Once you get the first few out of the way, the endorphins will kick in, the rust will shake off, and your sales groove will return.
Grind Now, Coast Later
July doesn’t have to be a dead month. It only becomes a dead month if you let your calendar die.
So, let’s make a choice right now. Are you going to take another day off, blend into the background, and spend the rest of July playing catch-up? Or are you going to get out there, out-work the competition, and protect the momentum you worked so hard to build?
Put down the leftover potato salad. Grab your iPad, your business cards, and your drive.
The field is waiting. Let’s go get it.
Happy Selling,
David
