We survived another week in the trenches.
Usually, I’d be kicking off April with a Top 10 on industry pranks or an Easter countdown. But while I was busy cleaning up the Paylynx.blog archives this week, I realized we’ve already covered these bases with some gems that are still perfectly relevant today and I’ve linked them below for your reading pleasure.
- Friday’s Top Ten Facts About April Fools Day
- April Fools’ Day: Fun Facts Every Salesperson Should Know
- Happy April 1st
- Friday’s Top 10 Things You May Not Know about Easter
- Friday’s Top 10 ways to Level Up Your Easter Knowledge: 10 Things You Might Not Know
Instead of retreading old ground, I wanted to do something special today. This week was packed with heavy hitters—from mastering your mindset to redefining how we use technology.
From the Home office in Jackpot, Nevada
Here is your Friday Top 10 Recap of the best insights from our last four posts.
10. The “Whale” is a Myth
[From Monday: Stop “Checking In” and Start Closing] We all want that one massive referral that lets us retire to a beach. But true success isn’t a lottery win; it’s built on 100% commitment and a mountain of “No’s.” Stop looking for the shortcut and start building the road.
9. Time is Your Only Inventory
[From Monday: Stop “Checking In” and Start Closing] In merchant services, you don’t sell widgets; you sell your hours. The Unintentional Rep reacts to an inbox; the Intentional Rep blocks out time for cold calls and research. If it’s not on your calendar, it’s just an expensive daydream.
8. Be Intentional Everywhere
[From Monday: Stop “Checking In” and Start Closing] Success isn’t just for the boardroom. If you want to be a top producer, be intentional with your pipeline. If you want to be a great parent, be intentional about putting the phone away when you get home. How you do one thing is how you do everything.
7. Re-Define Determination (The 2026 Upgrade)
[From Tuesday: The Movie Hitch Again…] Borrowing from Will Smith’s Hitch, determination isn’t just “trying hard.” It is “continuing a course of action without regard to discouragement.” In 2026, that means using rejection to refine your strategy rather than letting it dent your ego.
6. Find the Right “Broom”
[From Tuesday: The Movie Hitch Again…] In 2017, the “broom” used to sweep a merchant off their feet was a lower rate. In 2026, the broom is technology. We aren’t selling processing; we’re selling business efficiency through integrated POS systems and software stacks that fit their niche perfectly.
5. Sell the “Breathless” Moments
[From Tuesday: The Movie Hitch Again…] Don’t just count your “breaths” (volume of calls). Focus on the moments that take their breath away—like when a restaurant owner realizes your POS system just saved them 15 hours a week, allowing them to finally go to their kid’s baseball game.
4. Beware the “Legacy Lug-In”
[From Wednesday: WWYD Wednesday – The Big Catch] Our Wednesday scenario reminded us that merchants often choose “convenience” over “correctness.” When a merchant lugs an old, inefficient system into a new multi-million dollar venue, they aren’t saving money—they’re bleeding it in fees and lost efficiency.
3. The “Secret Shopper” Strategy
[From Wednesday: WWYD Wednesday – The Big Catch] When a deal stalls, don’t just nag. Go in as a customer. Observe the pain points, the printer jams, and the slow checkout speeds. When you finally speak to the owner, you won’t be guessing; you’ll be stating facts about their own inefficiency.
2. Your “Bad” is Better Than Their “Good”
[From Thursday: Failing Up – The Unfair Advantage] In most sales jobs, a bad month means a $0 paycheck. In merchant services, thanks to residual income, even a month with zero new sales still results in a deposit on the 25th. You aren’t just hunting; you’re building a floor that you can never fall through.
And the # 1 Top 10 Tip from this weeks post is…
1. You Are Building a Sellable Asset
[From Thursday: Failing Up – The Unfair Advantage] The #1 takeaway this week: You aren’t a hamster on a wheel; you are a Business Builder. Your portfolio isn’t just a monthly check—it’s a bankable asset worth 10x to 20x its value. Every “YES” is a permanent raise and a brick in your financial fortress.
Final Thought: Don’t let a “No” today distract you from the empire you’re building for tomorrow. You have the tools and the skills—now apply the intent.
Have a great weekend,
David
