Do you remember the movie 80’s movie Iron Eagle? It’s the story of Doug Masters—a kid whose dad is shot down behind enemy lines. The “adults” in charge say there’s nothing that can be done, but Doug doesn’t take “NO” for an answer. He teams up with Chappy Sinclair, steals a couple of fighter jets, and flies a rogue mission to bring his father home.
Most business owners feel like they’re trapped behind enemy lines, captured in a hostile territory of high rates, confusing contracts, and support teams that have gone MIA.
Here’s how you channel your inner Doug Masters to close the deal:
- Go Rogue Against the “Establishment”: The big banks are the red-tape bureaucrats telling the merchant “this is just the way it is.” You’re the rebel with the flight suit. You show them that they don’t have to accept the status quo of 3% fees and outdated hardware.
- The “Chappy” Strategy (Mentorship): You aren’t just a vendor; you’re the seasoned Colonel Sinclair. You provide the intel and the mentorship that the business owner needs to navigate the “anti-aircraft fire” of hidden industry markups.
- Timing is Everything (The Tape Deck): Just like Doug needs his music to hit his targets, a merchant needs their systems to be perfectly synced. If their POS system isn’t “playing the right track,” their whole operation goes down in flames. You’re there to provide the perfect rhythm.
- The Rescue Mission: Every time you switch a merchant to a better plan, you are literally rescuing their bottom line. You’re pulling their profits out of the fire and bringing that money back home where it belongs.
When you walk into a business, you aren’t just selling a POS or terminal. You’re handing them the keys to a fighter jet and telling them, “Look, we’re going in, and we’re bringing your margins back.”
Happy Selling,
David
