It’s Tuesday morning. The clock is ticking, and the end of July is staring us right in the face.
We don’t have a boss breathing down our necks or setting artificial targets. Our quota is whatever income we decide to put in our bank account this month. With just a few active field days left, every single hour matters especially these next 10 peak business hours today.
If your like me and got deals stalled on your desk or merchants sitting on the fence, Tuesday is your day to push them across the line, secure your upfront bonus tiers, and lock in those residuals for August.
Here is our Tuesday morning battle plan to close out July strong.
1. Put Skin in the Game (Reinvest Your Bonus)
If closing just 1 or 2 more deals puts you into a higher bonus tier with your ISO or processor, use that cash to close the deal today.
Don’t let a prospect walk away over a minor fee or small hesitation:
- Offer a $100–$250 statement credit or buy them a local gift card out of your own pocket if they sign today.
- Frame it directly: “Clyde, if we get this paperwork finalized before the end of the day today, I’m personally going to cover your first month of gateway fees out of my own pocket.”
- You still walk away with the bulk of your upfront bonus, plus a long-term monthly residual stream you wouldn’t have had otherwise.
2. Frame Savings as a Daily Loss
If you dropped off a statement analysis last week and haven’t gotten a signature, stop talking in percentages or annual math. Focus on what waiting costs them today.
- Make the delay hurt: “Charles, staying with your current processor is costing you about $20 every single day. Waiting until next month literally hands hundreds of dollars of your profit right back to your old processor. Let’s get this finalized this morning so August’s savings stay in your bank account.”
3. Eliminate the “Switching Hassle” Fear
The top reason merchants drag their feet isn’t money—it’s the fear of downtime, terminal confusion, or hidden headaches.
Remove that barrier on the spot:
- Guarantee white-glove setup: Tell them you’ll personally be on-site (or on the phone with tech support) to install their terminal, run the test transaction, and train their team.
- Handle Early Termination Fees (ETFs): If they’re worried about a contract penalty with their current processor, show them how Dual Pricing or fee savings will cover that penalty within 30 to 60 days.
4. Hit Main Street During Peak Hours
It’s Tuesday morning—emails get buried, and phone calls go to voicemail. Face-to-face visits get paperwork signed.
Plan your route for today’s peak business hours:
- 10:00 AM – 11:30 AM: Target retail stores, salons, and auto shops before their midday rush.
- 2:00 PM – 4:00 PM: Hit restaurants and bars during the lull between lunch and dinner service.
- Walk in, ask directly for the owner, and lead with bottom-line profits.
5. Lead with Dual Pricing for Instant Signatures
If you’re talking to a merchant struggling with tight margins or inflation, skip standard interchange-plus and lead directly with Dual Pricing. Say, “What if you could eliminate 90% or more of your card processing bill starting August 1st?”
It takes 5 minutes to explain, delivers immediate value to the merchant’s bottom line, and gives fence-sitters an instant reason to sign today.
The Golden Rule for Today
Don’t email when you can call. Don’t call when you can walk in the door.
You’ve got the next 4 DAYS to make things happen. Every call, every door knock, and every follow up today adds money directly to your month end payout. Get out there, leverage your bonuses, and finish July on top!
Happy Selling,
David
