I’m not sure where you are at reading this right now, but down here in Mississippi, we are getting a lot of rain. It actually got me thinking about a text I received earlier in the week from a rep over in Houston. He told me he was just staying in because of the downpour, and asked what I was up to.
My answer? Making service calls and prospecting.
Rain or shine, the grind doesn’t stop. In fact, I ended up swapping out a terminal for an existing client and knocked out two pre-scheduled appointments with prospective clients. I was working!
While a rainy day might tempt you to curl up and binge-watch Netflix, it’s actually one of the best times to gain an edge over your competition. Here is this week’s Friday Top 10 things you should be doing when the weather turns sour.
From the Home Office in Muddy Illinois here are this Friday’s
What to Do on a Rainy Day
10. Clean Up Your CRM
Let’s be honest: your pipeline is probably a bit of a mess. Use the rainy downtime to log those old notes, update statuses, and clean up your data. An organized CRM makes you a faster, more efficient closer when you’re back on the pavement.
9. Hammer the Phones for Warm Follow-Ups
Don’t let those old leads go cold just because it’s wet outside. Use this time to dial back into prospects who ghosted you last month, merchants who asked you to check back in “next quarter,” or people who promised to send over a statement but forgot. A rainy day is the perfect excuse to reconnect.
8. Audit Your Existing Accounts
Look through your current client roster. Are any of them nearing the end of their agreements? have ant stopped processing? Are they using outdated equipment that could be upgraded to a POS system? Happy clients are your best source for referrals.
7. Catch Up on Continuing Education
Our industry moves fast. Use this indoor time to learn about new compliance changes, study a new POS software update, or read up on interchange optimization. The more expert knowledge you have, the more value you bring to a merchant’s business.
6. Research High-Volume Verticals
Spend an hour identifying industries that have high average ticket sizes or consistent volume (like auto repair shops, medical practices, or wholesalers). Map them out so you know exactly where to strike next.
5. Send Warm Follow-Up Videos
Instead of a boring email, drop a 30-second personalized video via text or email to a prospect. Say something like: “Hey [Name], it’s pouring out today, which gave me a second to review your statement. I’d love to show you how we can keep more money in your pocket this month.” It stands out.
4. Cold Call Local Businesses
If you can’t walk in, call in. Rainy days mean decision-makers are often stuck behind the counter or in their back office rather than out running errands. They are a captive audience, and you might actually get past the gatekeeper for once.
3. Handle Service and Retention Calls
This is exactly what I was doing this week. Go swap out that glitchy terminal, drop off extra receipt paper, or just check in on a current merchant. Taking care of your people builds bulletproof loyalty and drops a hint that you’re always hunting for referrals.
2. Brave the Storm and Do Drop-Ins
Hear me out: go out and prospect anyway. When it’s pouring, retail stores and restaurants are usually dead. The owners are bored, sitting by the register, and have nothing but time to talk to you. Plus, showing up in a raincoat proves you have a relentless work ethic they’ll respect.
And the # 1 Friday’s What to Do on a Rainy Day is ….
1. Execute Pre-Scheduled Appointments
Never let a little weather cancel a meeting. If you have an appointment on the books, show up. It shows immense professionalism, reliability, and respect for their time. While your competitors are staying dry at home, you’re out closing deals and taking their market share.
Rain isn’t an excuse to pause—it’s an opportunity to outwork the rest of the market. Pack an umbrella, grab your tablet, and go secure the bag!
Have a great weekend,
David
