WWYD Wednesday’s

WWYD Wednesday: When a Merchant Wants to Slip “High-Risk” Products Past Underwriting?

I got a call this last week about An e commerce business owner reaches out requesting standard processing rates for their new “organic health and wellness shop.” The business seems legit, the volume looks solid, and you’re already calculating the residual income in your head.

Then you do a quick sweep of their online storefront and spot it: tucked away in a side category are products like CBD drops, Delta-8 gummies, or high-risk dietary supplements.

WWYD Wednesday: Held Hostage by the Risk Department

It’s Wednesday, which means it’s time to talk about one of the most high-friction, adrenaline pumping situations us merchant sales reps can face: The Funding Hold.

It’s the classic industry battle. On one side, you are the front end sales pro trying to keep a great merchant happy. On the other side, you have the back end Risk & Underwriting department, whose job is to assume every massive spike in volume is a potential catastrophe.

Here is this week’s scenario. You’re caught right in the middle. What’s your move?

WWYD – The Dual Price Backlash

It’s Wednesday, and today we’re diving into a scenario born straight out of the modern “Zero-Fee” processing boom. Dual pricing and cash discounting are amazing tools to eliminate a merchant’s processing bill until the merchant’s customers start fighting back.

What do you do when your star program backfires?

WWYD Wednesday: 23 Days to Dominate Q3

Happy July 1st, team! Welcome to the first day of the third quarter.

As we talked about last week, the calendar is giving us a gift this month: 23 pure, unadulterated, sellable days. No major mid-week federal holidays slowing down foot traffic, just 23 straight opportunities to get out there and stack your portfolio.

WWYD Wednesdays: The Merchant Who Already Said Yes… to Somebody Else

It’s Wednesday, which means it’s time for another round of What Would You Do. If you’re new here, the format is simple: I lay out a real-world scrape from the field, and you sit with it for a second before deciding how you’d have played it.

Here’s today’s scenario.

WWYD Wednesday’s The Rates are Perfect

Welcome back to another installment of WWYD Wednesday’s. You spend three weeks courting the owner of a high-volume auto body shop. You buy him coffee, you tolerate the smell of motor oil and paint thinner, and you finally convince him to hand over his processing statements.

WWYD Wednesdays: Handling Merchant PTSD

We’ve all had that one sales call. The one that alters your brain chemistry. The one that makes you sit in your car with the radio off for twenty minutes, just staring blankly through the windshield wondering if you should have gone into accounting instead.

Today’s scenario actually reminds me of our post from July 22 last year, linked here, “What’s Your Worst Sales Call?”