Prospecting, Parking Garages and Mirrors

Alright, fellow road warriors of the sales battlefield, gather ’round for another tale from the front lines of prospecting.

We all know the daily hustle: fueling up on caffeine , psyching ourselves up after that last “not interested,” and navigating the urban jungle to unearth those golden opportunities. But sometimes, the jungle – or in this case, the deceptively innocent-looking parking garage – decides to fight back.

This time, it wasn’t just a close call. It was a direct hit.

There I was, fresh off what I thought was a promising (albeit brief) drop-in. I’d parked my trusty truck – my mobile office, my sales command center – in a spot that seemed reasonable enough. You know the ones, nestled between those charmingly oversized concrete poles that parking garage architects seem to adore. My mind was already replaying the conversation, planning my follow-up strategy, when it was time to head to the next prospect.

I put the truck in reverse, checked my rearview (the irony!), started backing out, and then… CRUNCH. That gut-wrenching, metallic shriek that every vehicle owner dreads. My driver-side mirror. Mangled. Kaput. Victim of a stealthy concrete pillar that apparently had a personal vendetta against my ability to prospect effectively that day.

For a split second, I just sat there, staring at the now-sad, lopsided silhouette of my truck in what remained of the mirror. The frustration was instant. First, the sheer annoyance of the damage. Second, the immediate calculation of cost and time lost. And third, that familiar feeling any sales pro knows: “Really? Another obstacle?”

The Blind Spots in Our Daily Grind

It struck me then, as I was ruefully examining the dangling mirror and plastic, how much that busted mirror felt like some of the classic challenges we face while we are out and about trying to close deals:

  • The Unexpected Setback While Exiting: You think you’re smoothly moving on from a prospect – maybe it wasn’t a fit, or you got a polite “no for now.” You’re “backing out” of that interaction, ready for the next, and BAM! Something you didn’t anticipate hits you from your blind spot. Perhaps it’s a sudden application issue newly signed client, a competitor swooping in on a warm lead, or just a day where nothing seems to go right, derailing your momentum.
  • The Cost of “Minor” Distractions: That pole wasn’t a major collision, but the consequence – a useless driver-side mirror – was a significant pain. It’s like those “small” admin tasks, the unexpected compliance questions, or the tech glitches that seem minor but can chew up valuable selling time and energy if you’re not careful. They’re the little things that can throw you off your game if you let them.
  • The Importance of Full Visibility: Driving without a driver-side mirror is strange. You are so use to looking at it unconsciously and you feel vulnerable, constantly second-guessing. In sales, not having full visibility into your pipeline, your client’s true needs, or the competitive landscape can be just as crippling. It forces you to make assumptions, and we all know how that can end.
  • Resilience is Non-Negotiable: Was I tempted to just call it a day and go home to mourn my mirror? You bet I was. But in sales, packing up shop after every setback isn’t an option. You assess the damage (literal or figurative), figure out a temporary fix if needed (hello, clear packing tape and hope!), and you keep moving. The next prospect doesn’t know or care about your parking garage mishap.

The Lesson from the Driver’s Seat (Even with a Busted View)

My encounter with that unyielding pole wasn’t just a lesson in cautious reversing. It was another reminder of the realities of our profession:

  1. Always Be Aware of Your Surroundings: This is true for parking garages and prospect offices. What are the potential obstacles? Who are the decision-makers? What’s the unspoken sentiment in the room?
  2. Don’t Let Setbacks Define Your Day (Or Your Quarter): A broken mirror, a lost deal, a tough rejection – they sting. Acknowledge it, learn from it if you can, and then refocus on the next opportunity.
  3. Resourcefulness is Key: Whether it’s finding a creative solution for a client or figuring out how to safely drive to your next appointment with compromised visibility, your ability to adapt is crucial.
  4. Keep Your Sense of Humor: Seriously. If you can’t eventually chuckle at the image of yourself, a determined sales professional, being bested by a stationary object while trying to earn a living, you’re in for a rough ride.

So, the next time you’re out there, navigating the often-treacherous terrain of prospecting, and you hit an unexpected “pole” – be it literal or metaphorical – just remember, it happens to the best of us. Take a deep breath, curse a little under your breath if you must, and then get back to what we do best: connecting with businesses and closing those deals.

Now, if anyone has a good recommendation for a side mirror replacement that’s extra pole-resistant, I’m all ears.

What unexpected “crunches” have you encountered on your sales journey? Drop a comment below – misery (and humor) loves company!

Happy Selling,

David

Do You Remember this Movie part 4?

Remember Ronald Miller, the lovable nerd from “Can’t Buy Me Love”? He paid the popular cheerleader Cindy Mancini $1,000 to pretend to be his girlfriend, catapulting him into the cool crowd. While I don’t recommend literally buying popularity, Ronald’s journey offers some surprisingly relevant sales lessons for merchant services professionals. Let’s break down how to channel your inner Ronald (the successful parts, anyway) to boost your sales game.

1. Identify the “Cool Crowd” (Your Ideal Client):

Ronald knew exactly who he wanted to impress: the popular kids. In merchant services, you need to define your ideal client profile. Are you targeting restaurants, retail stores, e-commerce businesses, or specific industries? Understanding your target audience allows you to tailor your approach and messaging for maximum impact.

  • Lesson: Don’t waste time chasing leads that aren’t a good fit. Focus on the “cool crowd” that aligns with your product’s strengths.

2. Offer Something Unique (The “Cool” Factor):

Ronald’s “cool” was Cindy’s temporary presence. In merchant services, your unique selling proposition (USP) is your “cool” factor. What sets you apart from the competition? Is it your cutting-edge technology, exceptional customer service, competitive pricing, or specialized industry knowledge?

  • Lesson: Highlight your USP. Clearly articulate the value you bring to merchants. Don’t just sell a product; sell a solution.

3. Build Relationships (Beyond the “Fake” Kind):

Ronald initially faked his relationship. But genuine connection is crucial for long-term success. In merchant services, building rapport with potential clients is paramount. Listen to their needs, understand their pain points, and offer solutions that address their specific challenges.

  • Lesson: Authenticity trumps pretense. Cultivate genuine relationships based on trust and mutual respect.

4. Adapt Your Approach (The “Transformation”):

Ronald’s transformation wasn’t just about appearances; he learned to adapt and connect with different people. In sales, flexibility is key. Tailor your communication style and presentation to each client’s personality and preferences.

  • Lesson: Be adaptable. Don’t use a one-size-fits-all approach. Adjust your strategy to resonate with each prospect.

5. Deliver on Your Promises (Don’t “Blow It”):

Ronald almost blew it by letting his newfound popularity go to his head. In merchant services, integrity is non-negotiable. Deliver on your promises, provide excellent service, and build a reputation for reliability.

  • Lesson: Build trust by exceeding expectations. A single slip-up can damage your credibility.

6. Embrace the “Geek” (Your Product Knowledge):

Ronald’s initial “geekiness” was his foundation. In merchant services, your product knowledge is your superpower. Become an expert in your field, understand the nuances of payment processing, and be able to answer any question a client throws your way.

  • Lesson: Be the expert. Master your product and industry. Your knowledge builds confidence and credibility.

7. Celebrate the Wins (The “Party” Moment):

Ronald’s final party scene was a celebration of his newfound self-confidence. In sales, celebrate your wins, both big and small. Acknowledge your achievements and use them as motivation to continue pushing forward.

  • Lesson: Recognize your successes. Positive reinforcement fuels motivation and builds momentum.

“Can’t Buy Me Love” might be a lighthearted teen comedy, but it offers valuable insights into the dynamics of social interaction and persuasion. By applying these lessons to your sales strategy, you can build genuine relationships, deliver exceptional value, and achieve your sales goals. Remember, it’s not about buying your way to the top. It’s about understanding your audience, offering a compelling solution, and building lasting connections.

Now go out there and “do the African Anteater Ritual!” (Okay, maybe not that last part.)

Happy Selling,

David

100 Men 1 Gorilla

You’ve likely stumbled upon the “100 men 1 gorilla” thought experiment making its rounds. For those unfamiliar, it poses the question: could 100 unarmed men defeat one silverback gorilla in a fight?

The internet is ablaze with debates, analyzing strength, strategy, and sheer willpower.
But what does this hypothetical jungle rumble have to do with selling merchant services?

More than you might think! This trend, at its core, highlights crucial elements that are directly applicable to your sales approach. Let’s break down how you can leverage the spirit of this discussion to become a more effective closer.


The Unexpected Sales Lessons from the Gorilla Gauntlet:
* Understanding the Power Dynamic: The gorilla represents a formidable challenge – perhaps a well-entrenched competitor or a client hesitant to switch. The 100 men represent your collective efforts, your product’s advantages, and your persuasive skills. Recognizing the power dynamic in each sales situation is the first step to strategizing effectively.
* The Importance of Strategy and Coordination: One man charging a gorilla alone has little chance. Similarly, a disorganized sales pitch lacking a clear strategy is unlikely to succeed. The “100 men” only stand a chance with coordinated efforts, flanking maneuvers, and leveraging their numbers. In sales, this translates to a well-researched approach, understanding the client’s needs, and presenting a solution that addresses those needs comprehensively.
* Leveraging Your Strengths in Numbers (Features & Benefits): Each of the 100 men brings their individual presence. In your sales arsenal, you have a suite of features and benefits. Don’t just list them; strategically highlight how these features collectively address the client’s pain points and offer a superior solution compared to the “gorilla” (the status quo or competitor).
* Identifying Weak Points (Client Pain Points): The thought experiment often delves into the gorilla’s vulnerabilities. Similarly, successful merchant service salespeople are adept at identifying a prospect’s pain points – high processing fees, outdated technology, poor customer support. Understanding these weaknesses allows you to position your offering as the precise countermeasure.
* The Power of Perseverance and Multiple Attempts: It’s unlikely the men would succeed on their first attempt. They would need to adapt, learn from their mistakes, and try different approaches. Sales is rarely a one-and-done scenario. Be prepared for objections, follow-ups, and the need to reiterate your value proposition. Resilience is key.
* The Element of Surprise and Innovation: Some arguments for the men’s victory involve unconventional tactics. In sales, this translates to thinking outside the box. Could you offer a unique integration? A customized pricing plan? A level of support your competitors don’t? Innovation can be your “surprise attack.”
* The Role of Communication and Teamwork (Internal Support): While you might be the one facing the “gorilla” (the prospect), you have a team behind you – support staff, technical experts, and sales management. Leverage their expertise. Just as coordinated movements are crucial for the men, internal alignment strengthens your sales efforts.
* Understanding the Terrain (Industry Knowledge): The environment of the fight matters. Similarly, understanding the client’s industry, their specific challenges, and the competitive landscape is crucial. This “terrain knowledge” allows you to tailor your pitch and demonstrate genuine understanding.
* The Psychology of the Encounter (Building Rapport): While it’s a fight, the interaction involves a psychological element. For salespeople, building rapport and trust with the client is paramount. They need to believe in you and your solution. Be approachable, listen actively, and build a genuine connection.
* Focusing on the Outcome (The Win-Win): Ultimately, the goal of the 100 men is to overcome the gorilla. Your goal is to secure the merchant services account. Keep the desired outcome in mind throughout the sales process and tailor your efforts towards achieving a mutually beneficial agreement.


Putting it into Practice:
Next time you’re preparing for a sales call, think about the “100 men 1 gorilla” scenario. Ask yourself:
* What “gorilla” am I facing (competition, client skepticism, etc.)?
* What are my “100 men” (features, benefits, product offerings)?
* What’s my strategy for a coordinated “attack” (sales presentation)?
* Where are the potential “vulnerabilities” (client pain points)?
* How can I demonstrate the collective power of my offering?


By reframing your sales challenges through this lens, you can develop more strategic, persuasive, and ultimately successful approaches. The internet might be debating the gorilla’s fate, but you can be actively shaping your own victories. Now go out there and show them the power of the “100”!

Happy Selling,

David

Rise and Grind & Own Your Paycheck

The alarm clock blares. 5:30 AM. The sun is still a distant dream, and the snooze button is whispering sweet temptations. For most, this is the dreaded start of another day. But for us, in the payments industry, it’s the beginning of a blank canvas – a day where you hold the brush and paint our own financial masterpiece.

Let’s be real, folks. This isn’t your average 9-to-5. You’re not punching a clock and waiting for a predetermined salary to trickle in. You’re a hunter, a closer, a solution provider. You’re in a world where your paycheck is directly proportional to your hustle. And that, my friends, is both exhilarating and terrifying and exactly why we all do this. Like that line from 1970’s Burt Reynold’ movie, Smokey and the Bandit where Bandit tells Cletus, “For the good ol’ American life: For the money, for the glory, and for the fun… mostly for the money.”

The Freedom and the Fire:

There’s a unique kind of freedom that comes with knowing your income is in your hands. No salary caps, no office politics holding you back. Just pure, unadulterated potential. You wake up with a fire in your belly because you know every call, every meeting, every closed deal is a step closer to your goals.

But let’s not sugarcoat it. This freedom comes with a price. It demands discipline, resilience, and a relentless work ethic. You’ll face rejection, you’ll have tough days, and you’ll question your sanity at times. But the beauty of merchant services is that the rewards are directly tied to your efforts.

Why Merchant Services is the Ultimate “Write Your Own Paycheck” Gig:

  • Unlimited Earning Potential: The more you sell, the more you earn. It’s a simple equation, and it’s incredibly motivating.
  • Recurring Revenue: Build a solid portfolio of merchants, and you’ll enjoy a steady stream of residual income. It’s like planting seeds that keep growing.
  • High Demand: Businesses will always need payment processing solutions. You’re providing a vital service, and that translates to consistent opportunities.
  • Entrepreneurial Spirit: You’re essentially running your own business within a business. You’re in control of your schedule, your strategy, and your success.
  • The Thrill of the Close: There’s nothing quite like the feeling of closing a deal and knowing you’ve just added to your bottom line.

Tips for Maximizing Your Paycheck Potential:

  • Master Your Product Knowledge: Become an expert on the solutions you’re selling. The more you know, the more confident you’ll be.
  • Build Relationships: Merchant services is a relationship-driven business. Focus on building trust and rapport with your prospects.
  • Develop a Solid Sales Process: Have a clear plan of action, from prospecting to closing.
  • Stay Organized and Focused: Time management is crucial. Prioritize your tasks and stay on top of your leads.
  • Never Stop Learning: The industry is constantly evolving. Stay up-to-date on the latest trends and technologies.
  • Embrace Rejection: It’s part of the game. Learn from your mistakes and keep moving forward.
  • Set Ambitious Goals: Don’t be afraid to dream big. Your potential is limitless.
  • Network: Get out there and make connections. Networking with other sales people and business owners can lead to big opportunities.
  • Stay Motivated: Remind yourself why you’re doing this. Keep your goals in sight and push through the tough times.

Waking up early to chase your dreams selling merchant services isn’t for everyone. It requires grit, determination, and a relentless pursuit of success. But for those who are willing to put in the work, the rewards are truly extraordinary.

You have the power to write your own paycheck, give yourself a raise one deal at a time, build a lucrative career, and achieve financial freedom. So, rise and grind, Your future awaits.

Happy Selling,

David

A Father’s Day to Remember: From Mexican Food to a Hilarious Potty Encounter

Father’s Day is always a special day, a time to celebrate the bond between fathers and their children. This past Father’s Day was no exception. I had a great time spending it with my youngest daughter and was thrilled to hear from my oldest daughter, who’s moving back home soon.

We started the day by going to church, followed by a delicious lunch at a local Mexican restaurant – my daughter’s treat! After lunch, we decided to explore the wonders of the Tractor Supply store next door.

If you’ve never been to a Tractor Supply, imagine a modern-day co-op, a mini-Lowe’s with a country twist. They have everything from plants and lawnmowers to side-by-sides and even live baby chickens and ducklings! Yes, you read that correctly – live poultry! And don’t forget the giant metal roosters for your yard. All this in a space slightly bigger than a Dollar General.

We were strolling around, taking in all the country-themed goodness, when nature called. I made my way to the men’s room, and that’s when the unexpected happened. I opened the door to find a man already occupying the throne! An awkward moment, to say the least. I quickly shut the door, but before I could escape, a voice boomed out, “Sorry! I should have locked the door!” “I’m so sorry, my bad man!, sorry again”. The humor of the situation struck me, and I couldn’t help but chuckle. I walked back a bit and replied, “No problem, man! Happy crapping!”

I found my daughter, shared the hilarious story, and we made our way past the giant metal roosters and out of the store.

The sales advice here is sometimes, you need to be quick on your feet and have a sense of humor to recover from an unexpected situation. Just like my “Happy crapping!” response, a memorable and lighthearted approach can turn an awkward moment into a positive interaction that the throne king and I can share with others. In sales, this could mean acknowledging a customer’s complaint with empathy and a touch of humor, or using a funny anecdote to break the ice and build rapport.

And that, folks, is how my Father’s Day went – a mix of family, food, and a memorable bathroom encounter. It just goes to show you, even in a store that sells live chickens, you never know what kind of wild surprises you might find!

Share with me: What’s the funniest unexpected moment you’ve had during a seemingly normal day?

Happy Selling,

David

Friday’s Top 10 Facts about Father’s Day

Let’s talk Father’s Day. You know, that day where we pretend we know what to get the guy who already has everything… including, apparently, an endless supply of dad jokes. Speaking of dad jokes, have you heard of comedian Ali Siddiq on dads? He says, “Dads be like, ‘Back in my day…’ Yeah, back in your day, you had to walk uphill both ways to school, in the snow, barefoot! Now, shut up and enjoy this gift card!” Or, “My dad always said, ‘Money doesn’t grow on trees.’ I’m like, ‘Yeah, but it sure looks good in my wallet!'”

But seriously, Father’s Day is more than just grilling and awkward gifts. It’s a celebration of the guys who shaped us, supported us, and, let’s be honest, probably taught us how to change a tire. And for you merchant services salespeople out there, it’s a golden opportunity! Think about all those last-minute gift purchases, those brunch bills, those online store surges – every transaction is a testament to the power of a strong payment system. So, while you’re celebrating your own dad, keep in mind the dads out there powering small businesses.

From the Home office in Dad, Wyoming

Here are the Friday’s Top 10 Facts about Father’s Day

10. A Floral Tribute: Did you know that the official flower for Father’s Day is the rose? Red roses honor living fathers, while white roses remember those who have passed. (And for you sales folks, remember, flowers are a great point of sale opportunity!)

9. Worldwide Celebrations: Father’s Day isn’t just an American thing! It’s celebrated in various forms around the globe, with different dates and traditions. (Global businesses? Think international payment processing!)

8. The Tie That Binds… Or Doesn’t: The classic Father’s Day gift? The necktie! Though, let’s be honest, many dads probably have a drawer full they never wear. (But gift cards? Always a hit. Make sure those businesses can process them smoothly!)

7. A Presidential Proclamation: As mentioned earlier, it wasn’t until 1972 that President Richard Nixon officially declared the third Sunday of June as Father’s Day.

6. The “Father of Father’s Day”: Sonora Smart Dodd, from Spokane, Washington, is credited with founding Father’s Day in 1910, inspired by a Mother’s Day sermon.

5. A Long Road to Recognition: It took over 50 years for Father’s Day to become a national holiday, facing resistance and even ridicule along the way. (Persistence pays off, merchant services pros! Keep pushing!)

4. Early Attempts: Before Dodd, there were other efforts to establish a day to honor fathers, but none gained widespread traction.

3. The Mining Disaster Connection: One of the earliest documented attempts to honor fathers was in 1908, after a mining disaster in West Virginia killed hundreds of men, many of them fathers.

2. The First Celebration: The first official Father’s Day celebration was held on June 19, 1910, in Spokane, Washington.

And the # 1 Top 10 Facts about Father’s Day is …

1. The Economic Impact: Father’s Day is a major retail event, with billions spent on gifts, dining, and experiences. (And every dollar spent is a potential sale for your merchant clients! Close those deals!)

This Father’s Day, remember that behind every gift, every meal, every online purchase, there’s a business making it happen. Our work empowers those businesses to thrive. We’re not just selling payment solutions; we are facilitating connections, enabling celebrations, and supporting the backbone of our economy. So, go out there, close those deals, and help make this Father’s Day a success for your merchants! And maybe, just maybe, treat your own dad to something special, too. You’ve earned it!

Have a great Father’s day weekend,

David

Up in the Air

The other night I couldn’t sleep, like many of us, I turned to the flickering glow of the television, scrolling through channels until I landed on “Up in the Air,” the George Clooney film.

This movie “Up in the Air” paints a picture of a life on the road, a constant traveler whose job is to deliver bad news – firing people. He’s a master of detachment, living out of a suitcase, accumulating frequent flyer miles, and avoiding any real emotional connection. Watching him navigate this isolated existence, you can’t help but wonder: are we, as independent merchant services sales pros, sometimes living a similar life?

We’re often on the go, meeting with business owners, closing deals in coffee shops, restaurants and managing our own schedules. We relish the freedom, but it can also be isolating. We build our own “systems,” like Bingham’s travel routines, and become experts at navigating our own territories. But what happens when we lose sight of the bigger picture, the human element?

The movie highlights the fragility of job security and the emotional toll of change. For us, change is constant. New technologies, fluctuating market trends, and evolving client needs – we’re always adapting. But are we adapting effectively?

Now, let’s address that statistic: “The #1 reason people get fired from a job is unsatisfactory performance.” What does that even mean?

For a traditional employee, it might mean:

  • Missing deadlines: Not meeting quotas or project timelines.
  • Poor quality work: Delivering subpar results.
  • Lack of initiative: Not going above and beyond.
  • Negative attitude: Creating a toxic work environment.
  • Lack of improvement: Not responding to feedback or training.

But for us, as independent sales professionals, the definition shifts. We don’t have a boss breathing down our necks, but the market is our ultimate evaluator. “Unsatisfactory performance” translates to:

  • Consistently low sales numbers: Failing to meet our own revenue goals.
  • High churn rate: Losing clients due to poor service or lack of follow-up.
  • Lack of product knowledge: Not staying updated on the latest merchant services solutions.
  • Ineffective prospecting: Not generating enough quality leads.
  • Poor relationship management: Failing to build rapport with clients.
  • Not adapting to industry changes: Ignoring new tech or competition.

Essentially, “unsatisfactory performance” for us means failing to run our businesses effectively. There’s no HR department to fire us, but the market will simply render us obsolete.

Would We Be Fired?

In a traditional sense, no. We’re our own bosses. But in the grand scheme of our careers, yes. If we consistently underperform, our income will dwindle, and we’ll eventually be “fired” by the market.

Top Performer or Weakest Link?

Let’s ask ourselves if I had a traditional boss, would I be the top performer or the weakest link? As someone who understands the need for self motivation, and the changing landscape of merchant services, I would strive to be a top performer.

Here’s how we, as merchant services sales pros, can aim for top-performer status:

  • Become a product expert: Know the ins and outs of every solution you offer.
  • Build genuine relationships: Focus on client needs and provide exceptional service.
  • Embrace technology: Utilize CRM tools and other resources to streamline your workflow.
  • Continuously improve: Seek out training, attend industry events, and learn from your mistakes.
  • Network effectively: Build connections with other professionals and potential clients.
  • Set and achieve ambitious goals: Push yourself beyond your comfort zone.
  • Adapt to change: Stay ahead of industry trends and be willing to pivot your strategy.
  • Provide value beyond the sale: Become a trusted advisor.

“Up in the Air” reminds us that even in a world of constant motion, human connection and adaptability are crucial. As independent sales professionals, we need to build sustainable businesses, not just fleeting transactions. We need to be more than just “closers”; we need to be trusted advisors and long-term partners. We need to avoid the “unsatisfactory performance” trap by constantly evolving and providing real value to our clients.

Happy Selling,

David