Aiming at Nothing? You’re Guaranteed to Hit It

I read this quote from Zig Ziglar that says “If you aim at nothing, you will hit it every time.” It’s a simple, almost painfully obvious statement, but one that resonates deeply, especially for those us selling merchant services. We’ve all heard it, maybe even rolled our eyes at its apparent simplicity. But let’s be honest, how often do we truly apply it to our daily grind?

For us salespeople, this quote isn’t just a philosophical musing; it’s a stark reality check. Without clear goals, a defined strategy, and a laser-focused approach, you’re essentially wandering in the dark, hoping to stumble upon a deal. And while serendipity might occasionally smile upon you, relying on chance isn’t a sustainable sales strategy.

The “Aiming at Nothing” Trap:

  • Lack of Targeted Prospecting: Are you calling every business under the sun, hoping someone bites? That’s aiming at nothing. True success lies in identifying your ideal client profile – the businesses that align with your solutions and offer the highest potential for long-term partnerships.
  • Vague Sales Goals: “I want to close more deals” is not a goal. How many deals? By when? With what average contract value? Without specific, measurable, achievable, relevant, and time-bound (SMART) goals, you’re merely drifting.
  • Absence of a Sales Process: Do you have a consistent, repeatable process for qualifying leads, presenting solutions, and closing deals? Or are you winging it every time? A structured sales process provides direction and ensures you’re maximizing your efforts.
  • No Focus on Value Proposition: Are you simply pitching rates, or are you articulating the unique value your solutions bring to a business? Aiming at nothing means failing to differentiate yourself and demonstrate how you solve your prospects’ problems.
  • Ignoring Follow-Up: Are you letting leads slip through the cracks after the initial contact? Consistent, strategic follow-up is crucial for building relationships and closing deals.

How to Start Aiming at Something (and Hitting Your Targets):

  1. Define Your Ideal Client: Who are you targeting? What industries? What size businesses? What are their pain points?
  2. Set SMART Goals: Be specific about your targets. Track your progress and adjust your strategy as needed.
  3. Develop a Solid Sales Process: Outline each stage of the sales cycle, from prospecting to closing. Create scripts, templates, and resources to support your efforts.
  4. Master Your Value Proposition: Understand the unique benefits of your solutions and articulate them clearly to your prospects. Focus on solving their problems.
  5. Implement a CRM: Track your leads, manage your pipeline, and automate follow-up.
  6. Invest in Continuous Learning: Stay up-to-date on industry trends, new technologies, and sales best practices.
  7. Embrace Data-Driven Decisions: Analyze your sales data to identify what’s working and what’s not. Use this information to refine your strategy.
  8. Focus on Building Relationships: Merchant services is a relationship-driven business. Build trust and rapport with your prospects.

Aiming at nothing is a recipe for frustration and failure. By setting clear goals, developing a strategic plan, and focusing on delivering value, you can transform your approach and achieve consistent success.

Stop wandering and start aiming. You’ll be amazed at what you can hit when you have a target in sight.

Happy Selling.

David

The Top 10 Reasons Why Salespeople Fail

Good morning everyone,

I hate talking about negative subjects, but it’s time to call it out. I’m going to list the top ten reasons why salespeople fail. Now, it’s not that salespeople fail on all ten of them, but all it takes is one or two. This post is to help you steer clear of these ten mistakes, because I want you to be successful. 

So in true David Letterman fashion, from the home office in

Center of the World, Ohio.

Here are the Top 10 Reasons why salespeople fail…

10. Poor time management

Salespeople who don’t use their time well, or take all day to get going, get knocked out of sales. They spend all their time doing everything except what they’re supposed to be doing. This not only knocks people out of sales, but out of so many other positions and really achieving the success that’s possible in life. 

9. Too product focused

Sure, they’ve got all this product knowledge, but that’s all they want to focus on product knowledge. Customers don’t want a product. They want solutions. If you’re too product-focused, you’ll never take time to listen to the outcomes that the customer is looking for. 

8. Not knowing the customer

Treating every customer as a random email or a random phone call is not going to work. You’re going to become defeated very quickly, and it’s going to get boring.  Take some time to understand who the customer is so you can ask better questions and have better dialogue.

7. Lack of a repetitive process 

You’ve got to be able to do it over and over and over again. Think about things in your life: you get dressed in the morning, you have a very set routine, and it goes smoothly. If you don’t have that routine, it’s amazing how awkward it can be. Similarly, lack of a repetitive process slows down everything. For example, prospects that you don’t follow up on properly. 

6. Failing to use a CRM system

Don’t think that you can do this job without your CRM system or just barely putting in any information at all. Instead, use it to the fullest because it’s there to guide you and help you. 

5. Having a poor mindset

Having a poor mindset defeats anybody. Once you start falling down, you can quickly go into a death spiral. This is why I say that to help you with a poor mindset, You’ve got to have peers that you can reach out to and connect with that are challenging you, and you’re challenging them. Sales is not a solo activity. Sales is a team sport, and that’s the only way you’re going to make sure that you have a positive mindset. 

4. Not believing in the outcome

You don’t have to believe in your product, but you do have to believe in the outcome, sound familiar? You have to believe in the outcome that you can truly help people see and achieve what they didn’t think was possible.  If you don’t believe in that, then why are you selling? Get out of sales right now. 

3. Chasing shiny objects 

This is like chasing the squirrel. “Wow, this is a cool idea. If I get really good at this, I’ll be really successful in sales.” And then, they spend the next two, three weeks chasing that, and it doesn’t work. Or, “Here’s a great customer. I’m going to go do this. It’s going to be my multimillion dollar deal.” Boom, and it doesn’t work. You’ve got to stay focused.

2. Lack of a positive peer group

I call this out very succinctly because I’ve watched salespeople who do not have a positive peer group, and it’s hard for them to stay in the game.  A rising tide lifts all boats. Who is lifting you up? 

And the #1 Reason Why Salespeople fail is …. 

1. Having goals, but no plan. 

Anybody can make goals. But what’s your plan to achieve them? If you don’t have a plan to achieve your goals, your goals are just dreams.

There you have this weeks Top list. How many of these reasons to fail do you make?

Have a great weekend,

David

The pain of discipline or the pain of regret

Pain is a constant in life, particularly on the road to success. The choice we face isn’t whether or not to experience pain, but which pain we will endure: the pain of discipline or the pain of regret. While the pain of discipline is temporary, the pain of regret can linger, becoming a heavy burden.


Fortunately, regret isn’t a life sentence. We can choose discipline today and build a future free from the “what ifs” that haunt those who avoid it. As Jim Rohn wisely said, “We must all suffer from one of two pains: The pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.”


Understanding the inevitability of pain allows us to embrace it, rather than shrink from it. Too often, people focus on avoiding pain at all costs, becoming distracted and missing out on the positive aspects of life. This constant avoidance can rob us of joy and appreciation.


The choice is ours: the daily, manageable pain of discipline, or the crushing weight of regret. Discipline presents itself in small, daily moments. Choosing discipline in these moments, facing a little pain now, prevents the overwhelming pain of regret later.


These small acts of discipline may seem insignificant on their own, but neglecting them accumulates into a ton of regret. This regret manifests as the realization of untapped potential, unfulfilled dreams, and the gnawing feeling of not giving your best. They become the “what ifs” that plague us.
While the pain of regret is a constant companion, the pain of discipline is fleeting. It’s the quick sting of effort, soon forgotten.


True success requires consistent discipline, the daily habits that build a strong foundation. The goal is to look back with pride, knowing you put in the work.


Start today. Embrace the pain that comes with discipline, and you’ll be on your way to living the life you dream of, becoming the best version of yourself. Your future self will thank you. This is the beginning of your success journey. Choose wisely.

Happy Selling,

David

Forget the Grind, Remember the Growth

Forget the Grind, Remember the Growth: Why Consistency Wins in sales.


“Hard days come and go, you won’t remember most of them in a year. But the results of being consistent will.”


As salespeople, we know this truth intimately. We face rejection, navigate complex systems, and deal with the ever-evolving landscape of payment processing. There are days when hitting quota feels like climbing Everest in flip-flops. Days when a string of “NO’s” echoes in your ears. Days when you question if that extra phone call, that extra email, that extra networking event is really worth it.


Let’s be honest, those hard days? They’re tough. You might lose sleep over a missed deal, or feel the sting of a harsh objection. But here’s the kicker: in a year, you’ll likely struggle to recall the specifics of those frustrating moments. They’ll fade into the background noise of your career.


What won’t fade? The results of your consistent effort.
Think about it. The extra phone calls you made, even when you felt like dialing was torture? They build your pipeline. The consistent follow-ups you sent, even when you doubted their impact? They cultivate relationships. The deliberate effort you put into learning new industry trends? It positions you as an expert.
Consistency is the quiet engine that drives long-term success in merchant services.
It’s not about the grand gestures or the overnight wins. It’s about showing up, day in and day out, and putting in the work. It’s about:
* Building a solid routine: Dedicate specific time blocks for prospecting, following up, and learning.
* Focusing on small wins: Celebrate every closed deal, every positive interaction, every step forward.
* Learning from setbacks: Treat rejections as opportunities to refine your approach, not as personal failures.
* Staying informed: Keep up with the latest payment technologies and industry regulations.
* Nurturing relationships: Build genuine connections with potential and existing clients.
Why is consistency so crucial in merchant services?
* Building trust: Merchants want to work with reliable partners. Consistent communication and follow-through build trust and credibility.
* Establishing a strong pipeline: Consistent prospecting ensures a steady flow of leads and opportunities.
* Developing expertise: Consistent learning and experience make you a valuable resource for your clients.
* Creating momentum: Small, consistent actions compound over time, leading to significant results.


Don’t let the temporary discomfort of a hard day derail your long-term goals.
Instead, focus on the power of consistency. Remember that the results of your daily efforts will far outweigh the fleeting challenges you face.


So, the next time you’re tempted to give up, remind yourself: the hard days will pass, but the rewards of consistent action will last. Keep pushing, keep learning, and keep building your future, one consistent step at a time.

Happy Selling,

David

Happy April 1st

Alright, alright, I know what you’re thinking. “April Fools’ Day? Seriously? I’m trying to close deals here!” But hear me out, folks. As salespeople, we’re experts at turning lemons into lemonade, and today, we can turn pranks into profits!

Let’s be real, April 1st can be a bit of a minefield. From the classic “your shoelaces are untied” to the more elaborate office shenanigans, it’s a day when everyone’s on their toes. But instead of dreading the inevitable chaos, let’s leverage it!

Here’s how we can turn April Fools’ into a sales opportunity:

  • Lighten the Mood: Use a well-placed, lighthearted joke or observation to break the ice with a prospect. A simple, “Hope you’re having a prank-free morning!” can go a long way in building rapport. Remember, keep it professional and appropriate.
  • “Foolproof” Solutions: Position your merchant services as the “foolproof” solution to their payment processing needs. Emphasize the reliability, security, and efficiency of your offerings, contrasting them with the unpredictability of the day. For example “you don’t want any tricks with your payment processing, we offer only treats!”
  • “No Joke” Value: Highlight the genuine value our services provide. Use this day to remind merchants that you’re a trustworthy partner who can help them streamline their operations and boost their bottom line. “No tricks, just real, honest value.”
  • Social Media Engagement: Share a funny, industry-related meme or joke on your social media platforms. Engage with your audience and show your human side. A little humor can go a long way in building connections.
  • Be the Positive Force: Some people really do not like April fools day. So be the positive force in their day. If they are stressed by the day, a friendly ear and a professional conversation about their business will be a welcome distraction.

Remember, the key is to be genuine and authentic. Don’t force the humor, and always prioritize building trust and providing value.

Beyond the Pranks:

While we can have some fun with the day, let’s not forget the core of our job: helping merchants succeed. Use April 1st as an opportunity to:

  • Reconnect with past clients: A quick “Happy April 1st!” check-in can open the door for a conversation about their current needs.
  • Network with new prospects: Attend local events or industry gatherings and use the lighthearted atmosphere to break the ice.
  • Focus on follow-up: Use any down time to follow up on leads and move deals forward.

So, let’s embrace the spirit of April Fools’ Day, have a little fun, and most importantly, turn those pranks into deals!

Happy Selling!

David

Conquer Your Fears and Crush Your Sales Goals

Selling merchant services can be intimidating. You’re not just selling a product; you’re offering solutions that impact a business’s financial health. But fear not! This post is your guide to overcoming common fears and boosting your confidence.

1. The Dreaded “NO”: Conquering the Fear of Rejection:

  • The Reality: Rejection is part of the game. Not every business will be a perfect fit, and that’s okay.
  • The Solution:
    • Reframe rejection: See it as an opportunity to learn and refine your approach.
    • Focus on building relationships: Genuine connections lead to trust, making the sales process smoother.
    • Remember your value: You offer solutions that help businesses thrive. Believe in what you’re selling.

2. Fear of Not Knowing Enough:

  • The Reality: The merchant services landscape is constantly evolving. It’s impossible to know everything.
  • The Solution:
    • Continuous learning: Stay updated on industry trends, new technologies, and competitor offerings.
    • Leverage resources: Your company likely provides training and support materials. Use them!
    • Don’t be afraid to ask questions: Reach out to colleagues or mentors for guidance.

3. Fear of Closing:

  • The Reality: Asking for the sale can feel awkward, but it’s crucial.
  • The Solution:
    • Practice your pitch: Role-play with a colleague or friend to build confidence.
    • Identify buying signals: Pay attention to cues that the prospect is ready to commit.
    • Offer a clear and concise close: Make it easy for the prospect to say “yes.”

4. Fear of Competition:

  • The Reality: The merchant services market is competitive.
  • The Solution:
    • Know your strengths: Differentiate yourself by highlighting your unique value proposition and exceptional service.
    • Focus on your niche: Target specific industries or business types where you excel.
    • Build strong relationships: Loyal clients are less likely to switch providers.

5. Fear of Failure:

  • The Reality: Everyone experiences setbacks. It’s how you learn and grow.
  • The Solution:
    • Set realistic goals: Start with achievable targets and gradually increase them.
    • Embrace challenges: View obstacles as opportunities for improvement.
    • Celebrate your successes: Acknowledge your accomplishments, big and small.

Bonus Tip: Develop a positive mindset. Visualize success, practice affirmations, and surround yourself with supportive colleagues.

Remember, Overcoming your fears is an ongoing process, not a one-time event. Be patient with yourself, focus on your strengths, and never stop learning. Embrace the challenges, celebrate your wins, and remember that you have the power to achieve remarkable success. You’ve got this!

Happy Selling,

David

Friday’s Top 10 Ways to Build a Strong Sales Pipeline

Selling merchant services can be lucrative, but it requires a consistent and robust pipeline. Without a steady stream of leads, you’ll struggle to hit your targets. This post outlines ten proven strategies, plus a bonus tip, to help you build a strong pipeline and achieve sales success.

From the home office in Busyton Mississippi, Here are

this Friday’s Top 10 Ways to Build a Strong Sales Pipeline

10. Networking is Still King (and Queen):

Don’t underestimate the power of face-to-face interactions. Attend local business events, join industry associations, and connect with other professionals. Building genuine relationships is key. People are more likely to do business with someone they know and trust.

9. Leverage the Power of Referrals:

Happy customers are your best sales force. Implement a referral program that incentivizes existing clients to recommend your services. A personal recommendation carries significant weight and can be a goldmine for new leads.

8. Embrace Digital Marketing:

In today’s digital age, a strong online presence is essential. Invest in a professional website, create engaging content (like this blog post!), and utilize social media platforms like LinkedIn to connect with potential clients.

7. Targeted Email Campaigns:

Build an email list of potential customers and nurture them with valuable content. Share industry insights, success stories, and special offers. Personalize your emails and segment your list for better targeting.

6. Cold Calling (Done Right):

While some consider it outdated, cold calling can still be effective if done strategically. Research your prospects beforehand, personalize your pitch, and focus on providing value. Don’t just sell; solve their problems.

5. Partner with Complementary Businesses:

Identify businesses that serve the same clientele as you, but don’t offer merchant services. Think accountants, POS system providers, or business consultants. Form strategic partnerships to cross-promote each other’s services.

4. Utilize Online Lead Generation Tools:

Explore online platforms and databases that provide business leads. Many tools allow you to filter leads based on industry, location, and other criteria, helping you target your efforts effectively.

3. Offer Free Consultations or Audits:

Provide potential clients with a free consultation or a review of their current merchant processing setup. This allows you to showcase your expertise and identify potential cost savings or improvements, building trust and credibility.

2. Content Marketing is Your Friend:

Create valuable content, such as blog posts, articles, or white papers, that educate businesses about payment processing. This establishes you as a thought leader in the industry and attracts potential clients who are actively seeking information.

And the # 1 Way to Build a Strong Merchant Services Sales Pipeline is …

1. Track and Analyze Your Results:

Monitor the effectiveness of your different lead generation strategies. Track your conversion rates, identify what’s working and what’s not, and adjust your approach accordingly. Data-driven decision-making is crucial for optimizing your pipeline.

Bonus Tip: Become a Local Expert:

Position yourself as the go-to expert for merchant services in your local area. Sponsor local events, participate in community initiatives, and build relationships with key influencers. This will enhance your visibility and credibility, leading to more opportunities.

Building a strong pipeline takes time, effort, and consistency. By implementing these strategies and adapting them to your specific market, you can create a sustainable flow of leads and achieve long-term success. Don’t be afraid to experiment and find what works best for you. Good luck!

Have a great weekend,

David

Q2 Kickoff: Let’s Crush It Together!

Can you believe Q1 is already behind us?

Time flies when you’re busy building relationships, closing deals, and helping businesses thrive. Now, let’s harness that momentum and dive headfirst into Q2 with renewed energy and a shared vision for success!


This isn’t just another quarter; it’s a fresh opportunity. A chance to refine our strategies, sharpen our skills, and achieve even greater heights. Let’s ditch the “Q1 hangover” and embrace the excitement of what’s to come.


What’s on the Horizon?
Q2 often brings a shift in business cycles. Some industries may be ramping up for peak season, while others might be looking for ways to boost sales during a slower period. This means we need to be adaptable and proactive.


* Targeted Approach: Let’s analyze our Q1 wins and losses. What worked? What didn’t? Use this data to refine your target market and tailor your pitches to specific industry needs. Are there any emerging trends you can capitalize on?
* Relationship Building: Remember, we’re not just selling merchant services; we’re building partnerships. Focus on nurturing existing relationships and forging new connections. Attend local networking events, engage with potential clients on social media, and offer valuable insights beyond just payment processing.
* Value Proposition: In a competitive landscape, it’s crucial to highlight what sets you apart. What unique benefits do you offer? Is it superior customer service, cutting-edge technology, or a customized pricing plan? Make sure your value proposition is clear and compelling.
* Skill Sharpening: The world of payments is constantly evolving. Are you up-to-date on the latest trends and technologies? Take advantage of training opportunities, webinars, and industry events to enhance your knowledge and stay ahead of the curve.


Let’s Collaborate and Conquer!
We’re all in this together! Let’s leverage the collective knowledge and experience within our team.
* Share Success Stories: What strategies have been working for you? Share your wins with the team so we can all learn and grow.
* Brainstorming Sessions: Let’s schedule regular brainstorming sessions to discuss challenges, explore new ideas, and support each other.
* Mentorship Program: Pair experienced salespeople with newer team members to foster growth and development.
Setting SMART Goals for Q2:
Remember those New Year’s resolutions? Now’s the time to revisit them and break them down into smaller, more manageable goals for Q2. Let’s make sure our goals are:
* Specific: Clearly define what you want to achieve.
* Measurable: Track your progress with quantifiable metrics.
* Achievable: Set realistic and attainable goals.
* Relevant: Align your goals with the overall company objectives.
* Time-Bound: Set deadlines to create a sense of urgency.
Ready to Ignite Q2?


Let’s make this quarter our best one yet! By working together, supporting each other, and focusing on delivering value to our clients, we can achieve remarkable things. Let’s go out there and crush it!


What are your top priorities for Q2? Share your thoughts in the comments below!

Happy Selling,

David

The Power of Questions

Selling payments can feel like navigating a complex maze. You’re not just offering a product; you’re offering a solution that impacts a business’s bottom line. While a polished pitch is important, the real key to closing deals lies in the power of asking the right questions. It’s not about telling them what you have, it’s about understanding what they need.

Think of it this way: you’re a doctor, and the potential client is your patient. You wouldn’t prescribe medication without first diagnosing the problem, right?

Similarly, you shouldn’t try to offer a solution without first understanding their current situation, pain points, and goals. That’s where strategic questioning comes in.
Why Questions are Your Secret Weapon:
* Uncover Hidden Needs: A well-placed question can reveal challenges the business owner hadn’t even considered. Perhaps they’re struggling with chargebacks, or their current system is slow and inefficient. These insights allow you to tailor your solution to their specific requirements.
* Build Rapport and Trust: Asking questions shows you care about their business. It demonstrates that you’re not just trying to make a sale, but genuinely want to help them succeed. This builds trust, which is crucial in any sales relationship.
* Position Yourself as a Consultant: By asking insightful questions, you transform from a salesperson into a trusted advisor. You’re not just selling a service; you’re offering expertise and guidance.
* Control the Conversation: Questions allow you to steer the conversation and keep it focused on the client’s needs. This prevents you from going off on tangents and ensures you’re addressing the most relevant points.
* Identify Objections Early: By asking questions about their current setup and concerns, you can anticipate potential objections and address them proactively. This can significantly shorten the sales cycle.
Types of Questions to Ask:
* Open-Ended Questions: These encourage detailed responses and give you valuable insights. Examples:
* “Tell me about your current payment processing system.”
* “What are your biggest challenges with accepting payments?”
* “What are your growth plans for the next year?”
* Probing Questions: These delve deeper into specific areas and help you understand the nuances of their situation. Examples:
* “You mentioned slow processing times. Can you elaborate on how that impacts your business?”
* “How do you currently handle chargebacks?”
* “What are your key performance indicators (KPIs) related to payment processing?”
* Clarifying Questions: These ensure you understand their responses and prevent miscommunication. Examples:
* “So, if I understand correctly, you’re currently paying X amount per transaction?”
* “Just to clarify, you’re looking for a system that integrates with your existing POS?”
* Closing Questions: These move the sales process forward and gauge their interest. Examples:
* “Based on what we’ve discussed, does this solution sound like it would address your needs?”
* “What are your next steps in making a decision?”


Beyond the Questions:
Asking questions is just the first step. Active listening is equally crucial. Pay attention to their answers, both spoken and unspoken. Summarize their points to ensure you understand them correctly and show that you’re engaged.
In conclusion, the power of questions in selling merchant services cannot be overstated. By mastering the art of asking the right questions, you can uncover hidden needs, build trust, position yourself as a consultant, and ultimately, close more deals. So, ditch the sales pitch and embrace the power of inquiry. Your bottom line will thank you for it.

Happy Selling,

David

The ONE Habit That Will Make or Break Your Sales Career

Today, I’m going to talk about the single most important habit for merchant services sales professionals. It’s the foundation upon which all other success is built: prospecting.

I know what you’re thinking: “Duh, David! Of course, prospecting!” But let me ask you a question: In the past five business days, did you walk into 20 businesses for the first time prospecting? Or did you make enough calls to speak with 20 business owners every single day? If not, keep reading.

Why is prospecting so crucial? Because it makes everything else fall into place. Think about it:

  • Interested Prospect? You’ll Be Back: If you find a prospect who’s genuinely interested, you’ll find a way to get back to them tomorrow, no reminders needed. You want that sale.
  • Ready to Move Forward? Paperwork Gets Done: When a prospect says they’re ready, you’ll magically find the time to complete the paperwork. Again, you want that sale.
  • Deal Closed? You’ll Follow Through: Once the paperwork is done, you’ll be on top of the submission process. You’re driven by the desire to close.

The point is, when you have a qualified prospect, the other steps become much easier. Just like you don’t need to schedule time for things you enjoy, you won’t need to schedule motivation for the rest of the sales process.

However, the one thing many salespeople avoid is prospecting. Why? Often, it’s overthinking. Stop overthinking it! Just go prospect.

I hear questions like: “Should I target a specific business type?” “Should I canvass a whole street?” “Should I call or walk in?” My answer? YES! Any of those are fine. The biggest problem isn’t how to prospect, it’s that most salespeople aren’t prospecting at all.

Many salespeople prospect for an hour a week and then wonder about strategy. That’s like asking how to steer a car that’s out of gas. Steering is important, but it’s irrelevant if you’re not moving. Until you develop the prospecting habit, no strategy will help.

Prospecting is binary: you’re either doing it consistently, or you’re not. Successful salespeople prospect almost every day. Some dedicate one day a week to closing and follow-up, but the rest of their time is spent prospecting. If you want real success, you must prospect.

Here’s another tip: Use “sticks and carrots” to motivate yourself. Just like training a horse, you need both incentives and consequences.

  • Sticks (Accountability): Tell someone you respect about your prospecting goals. Ask them to hold you accountable. For example, text them when you start and finish your prospecting sessions.
  • Carrots (Rewards): What do you enjoy? Ice cream? Reading? Treat yourself to something you love after you complete your prospecting for the day. It sounds simple, but it works.

Finally, remember who you value. Be accountable to those people. Make sure you’re doing what you need to do.

Prospecting is the most important habit for merchant services sales success. The key is to do it, consistently, every single day.

Happy Selling,

David