Friday’s Top 10 Principles from Dale Carnegie’s “How to Win Friends and Influence People” (Revisited)

Long before there were life hacks or viral TED Talks, there was Dale Carnegie. His seminal book, How to Win Friends and Influence People, has remained a bestseller for decades for one simple reason: its principles work.

Born into poverty in Missouri, Carnegie transformed himself from a struggling salesman into one of the world’s most sought-after teachers of public speaking and interpersonal skills. He understood that success, in any field, is fundamentally about how we connect with others.

Today, we’re counting down the top 10 most powerful quotes from his masterpiece—timeless lessons that can elevate your career and enrich your relationships.

From the Home Office in Goofy Ridge, Illinois, Here are the Top 10

Principles from Dale Carnegie’s “How to Win Friends and Influence People”

10. “A person’s name is to that person the sweetest and most important sound in any language.” The Takeaway: Using someone’s name is a simple yet profound way to show respect and acknowledge their individuality. It signals that you see them, and it builds an instant, subconscious rapport.

9. “Every successful person loves the game. The chance to prove his worth, to excel, to win.” The Takeaway: Frame tasks as a challenge or a competition. By appealing to a person’s innate desire to achieve and prove their competence, you can inspire motivation far more effectively than with demands.

8. “Every man I meet is my superior in some way. In that, I learn of him.” The Takeaway: Approach every interaction with humility and a genuine desire to learn. This mindset not only prevents you from appearing arrogant but also opens you up to a world of knowledge you would otherwise miss.

7. “Pay less attention to what men say. Just watch what they do.” The Takeaway: Character and intent are revealed through actions, not words. Trust patterns of behavior over promises. This is a crucial principle for judging character and making sound decisions about who to trust.

6. “Ask questions instead of giving orders.” The Takeaway: Giving a direct order can provoke resentment. Asking a question stimulates creativity and gives others a sense of ownership over the solution. It turns a directive into a collaboration.

5. “There is only one way to get the best of an argument — and that is to avoid it.” The Takeaway: You can’t truly win an argument. Even if you prove your point, you often lose the other person’s goodwill. Carnegie teaches that it’s more productive to seek understanding and common ground.

4. “Happiness doesn’t depend on any external conditions, it is governed by our mental attitude.” The Takeaway: A foundational truth for a happy life. Our circumstances don’t dictate our joy; our perspective does. This empowers us to take control of our own well-being, regardless of the situation.

3. “To be interesting, be interested.” The Takeaway: People are often more concerned with being fascinating than with being fascinated. Flip the script. The person who listens intently and shows genuine curiosity in others is the one who will be remembered as a brilliant conversationalist.

2. “All men have fears, but the brave put down their fears and go forward.” The Takeaway: Courage isn’t the absence of fear; it’s the act of moving forward despite it. This quote is a powerful reminder that bravery is a choice and an action, not a feeling.

And the #1 Dale Carnegie principle that unlocks it all…

1. “Talk to someone about themselves and they’ll listen for hours.” The Takeaway: This is the golden key to influence and connection. People’s favorite subject is, invariably, themselves. By shifting the focus of a conversation to their interests, their goals, and their life, you become someone they value and enjoy speaking with.

Utilizing these principles are more than just good advice—they are a roadmap to success. Every day, business owners are bombarded with calls about rates and terminals. The salesperson who stands out isn’t the one who argues about basis points (violating rule #5), but the one who builds genuine rapport.

By genuinely being interested in a merchant’s business (rule #3), asking questions about their challenges instead of giving orders (rule #6), and making them feel important by remembering their name (rule #10), you transform yourself from a simple vendor into a trusted partner. In an industry built on relationships, Dale Carnegie’s wisdom isn’t just a way to win friends; it’s how you build a lasting portfolio.

Have a great weekend,

David

Do You Work for the Weekend, or Does the Weekend Work for You?

For many, the weekend is a light at the end of the tunnel, a hard-earned break from the daily grind. But if you’re like me, a merchant services professional who genuinely loves what they do, the weekend can sometimes feel less like a reprieve and more like… a brick wall.

I’m not saying I don’t enjoy my downtime. Who doesn’t appreciate a chance to recharge? But there’s a unique satisfaction that comes from being in the thick of it, connecting with businesses, and helping them thrive. When Friday afternoon rolls around, instead of a sigh of relief, I often feel a slight pang of disappointment that the momentum has to stop.

Years ago, when I was first starting out in sales, I embraced this feeling in a rather unconventional way. Saturday mornings weren’t for sleeping in; they were for prospecting! I’d wake up early, grab a few dozen donuts from the local shop, and hit the road, targeting auto repair places. My strategy was simple: offer a delicious treat, and in exchange, ask for five minutes of their time to talk about how I could help their business. (It still works!)

It was amazing how many doors (and conversations) those donuts opened. It wasn’t about being pushy; it was about showing up, being personable, and demonstrating a genuine interest in their business, even on a day when they might not expect it. It was a reminder that passion for what you do doesn’t have an on/off switch.

So, what do you look forward to?

Is it solely the weekend, or is it the thrill of the chase, the satisfaction of a successful pitch, the joy of helping a merchant streamline their operations?

For us in merchant services, every day offers an opportunity to make a real difference. We help businesses accept payments, manage their finances, and grow. That’s a powerful purpose!

This isn’t to say we should never rest. Far from it. But perhaps we can reframe our relationship with the weekend. Instead of viewing it as an interruption, maybe we can see it as a chance to reflect, to learn, and to come back even stronger.

Here are a few questions to ponder as you look ahead to your next week:

  • What part of your merchant services role genuinely excites you?
  • How can you inject more of that passion into your everyday work, making each day feel less like a “grind” and more like an opportunity?
  • What creative ways can you connect with potential merchants, even outside of traditional business hours, if that’s where your drive takes you?

The next time you’re counting down to Friday, ask yourself: Am I working for the weekend, or is the work I do so fulfilling that the weekend almost feels like a pause in the action?

Share your thoughts in the comments below! What keeps you motivated?

Happy Selling,

David

WWYD? The Dial Up Dilemma

Welcome back to week 3 of the “What Would You Do? “series , where we dive into the real, and often ridiculous, scenarios we face as merchant services salespeople. Last week, we talked about the merchant who thought dual pricing was illegal. This week, we’re tackling a story that is a testament to the power of patience, education, and just a little bit of stubbornness.

This isn’t a story from twenty years ago. This happened not so long ago, proving that some habits and beliefs die hard.

The Scenario: The Dial-Up Devotee

I had an older client—let’s call him Jackson—who was a great guy, but set in his ways. He was a long-time merchant who, for years, insisted on being on dial-up for his credit card processing. Why? Because he genuinely believed it was more secure than an IP connection.

His logic, as he explained it, was that the internet was “full of hackers,” and his simple phone line was a closed, secure system. Never mind the fact that he didn’t have a dedicated phone line for the terminal. Every time his phone rang, or a fax was coming in, the dial-up connection would get disrupted, killing his transaction in progress and forcing him to start all over again. He’d stand there, hands on his hips, with that frustrated, “I just want it to run the damn card” look on his face.

The whole thing was a mess. Transactions that should have taken seconds took minutes, and his customers were getting impatient. Over the years, I’ve had to walk him through several “upgrades.” We went from an old dial-up Hypercom t7 plus (his favorite) to a VX520 to an IP-capable Pax S80, and more recently, a Dejavoo Z11. Each time, it was a new learning curve, a fresh round of grumbling, and a fight to get him to see the light.

He’d complain about the new terminal’s screen, the buttons, the speed—everything. “It’s too complicated,” he’d say. “Why can’t it just be simple like the old T7 days?”

Jackson is still a client today and is as ornery as ever. But he’s on IP and runs transactions in a fraction of the time.

So, What Would You Do?

This is a classic case of a merchant’s deeply held belief clashing with modern technology. How do you handle a client who is convinced a less efficient, less reliable system is actually better?

Consider these questions:

  • How do you approach the conversation about security? He believes dial-up is safer. How do you gently and effectively explain that modern IP connections, with their encryption and tokenization protocols, are actually far more secure and compliant?
  • How do you handle the “I just want it to run the damn card” mentality? This is the core of his frustration. He doesn’t care about the tech; he cares about a smooth, reliable transaction. How do you reframe the conversation around his pain points instead of just pushing a new device?
  • How do you manage the transition? When every new piece of equipment is a “learning curve and frustration,” what steps do you take to ensure the process is as painless as possible?

We all have clients like Jackson —loyal, but resistant to change. They are the backbone of many of our portfolios, but they require a unique approach. It’s not just about a new terminal; it’s about building a relationship where they trust you enough to step outside their comfort zone.

Share your stories and strategies in the comments below. We all learn from each other’s experiences, and I’d love to hear how you’ve handled a similar “What Would You Do?” situation.

Happy Selling,

David

Why Sales Isn’t Just a Job, It’s Life 

We’ve all heard the adage, “The #1 skill in life is SALES.” For many, it conjures images of slick-backed hair and high-pressure tactics.

But what if we reframed that idea? What if, as the full quote suggests, “Whether you like it or not, every single interaction with another human that could possibly move your life forward is a sales interaction”?


This isn’t just a catchy phrase; it’s a fundamental truth, and it resonates deeply within the world of merchant services.
Think about it. From the moment you wake up to the time your head hits the pillow, you’re engaging in some form of “sales.”

You’re selling your kids on eating their vegetables, your boss on your new idea, or even yourself on hitting the gym. It’s about influence, communication, and demonstrating value.


Why Sales is Life in Merchant Services
In merchant services, this truth is amplified. We’re not just selling a product; we’re selling solutions, security, and a better future for businesses.
* Understanding Needs is Empathy: Before you can “SELL” anything, you need to understand. A truly skilled merchant services professional doesn’t just pitch IC=+ or dual pricing. They listen, they ask probing questions, and they identify pain points. This isn’t selling; it’s problem-solving, which is an act of empathy. You’re selling them on the idea that you genuinely care about their business’s success.
* Building Trust is Selling Your Character: In a competitive market, trust is currency. When you walk into a business and explain how your payment processing solutions can streamline their operations, reduce costs, or improve customer experience, you’re not just selling a terminal. You’re selling your expertise, your reliability, and your commitment to their success. You’re selling yourself.
* Presenting Solutions is Selling a Vision: Imagine helping a small business owner realize how seamless online payments can unlock new revenue streams, or how integrated POS systems can free up their time. You’re not just offering a service; you’re painting a picture of a more efficient, more profitable future. You’re selling a vision.
* Overcoming Objections is Selling Confidence: “Your rates are too high.” “I’m happy with my current provider.” These aren’t roadblocks; they’re opportunities. Each objection is a chance to educate, to clarify, and to reinforce the unique value you bring. You’re selling confidence in your solution and in your ability to deliver.
* Customer Retention is Continuous Sales: The sale doesn’t end when the contract is signed. In merchant services, true success lies in long-term partnerships. This requires ongoing communication, proactive support, and continuously demonstrating value. You’re constantly “selling” your ongoing commitment and proving that they made the right choice.


The Sales Edge in Everyday Life
The skills you hone in sales, selling merchant services – active listening, persuasive communication, objection handling, and building rapport – are transferable superpowers. They’ll serve you in every facet of your life:
* Better Relationships: Understanding needs and communicating effectively leads to stronger personal connections.
* Career Advancement: Selling your ideas and your value to colleagues and superiors is crucial for growth.
* Achieving Goals: Whether it’s convincing yourself to run that extra mile or rallying support for a personal project, it all involves an element of “sales.”
So, the next time you hear “The #1 skill in life is SALES,” don’t cringe. Embrace it.

For those of us selling merchant services, it’s not just a job; it’s an intrinsic part of how we navigate the world, build relationships, and ultimately, help businesses thrive. And that, in itself, is a powerful sale.

Happy Selling,

David

Monday Optimism: A Salesperson’s Secret Weapon

For most people, Monday is that day you drag yourself back to work, coffee in hand, counting the hours until Friday. But for those of us in sales, merchant services sales, Monday isn’t just the start of the week—it’s a fresh runway for opportunity.

If you approach Mondays with the right mindset, they can set the tone for your entire week, your pipeline, and your paycheck. Here’s how I turn Monday into my competitive advantage:

1. Monday is a Clean Slate

Every week starts at zero. Last week’s objections? Gone. That tough “NO” from Friday afternoon? Forgotten. Monday gives you a reset button to realign your goals and strategies.

2. Business Owners are in ‘Plan Mode’

Mondays are when business owners think about their week ahead—staffing, orders, schedules, and yes, cost savings. This is your window to reach them while they’re looking for solutions to make their operations smoother and more profitable.

3. Fresh Energy Equals Better Conversations

I make my Monday calls with a little extra enthusiasm. Energy is contagious—if I sound motivated, prospects feel it. They’re more likely to open up, ask questions, and consider new ideas like dual pricing or cash discount programs.

4. It’s the Best Day to Book Appointments

People’s calendars are more open on Monday than midweek. If you can book a Tuesday or Wednesday meeting while they’re still setting their schedule, you’ve already won half the battle.

5. Momentum Multiplies

A good Monday can carry you through the week. If I set three quality appointments before noon on Monday, I’m not just ahead—I’m confident. And in sales, confidence is currency.

Pro Tip for Fellow Salespeople:
Instead of treating Monday like a hurdle, treat it like a launchpad. Have your call list ready, know your talking points, and open every conversation with energy and genuine curiosity. Your attitude is the first thing your prospect buys—make sure it’s something worth saying YES to.


Monday optimism isn’t about ignoring challenges—it’s about choosing to start strong no matter what. In merchant services, where relationships and timing are everything, that Monday mindset can mean the difference between a slow week and a record-breaking one.

So this morning, pour that coffee, smile, and remember: the week is wide open, and you’re in the driver’s seat.

Happy Selling,

David

Friday’s Top 10 “September” Songs to Crush Your Q3 Goals

September is in full swing and the summer haze is fading, and for those of us in sales, it means one thing: the end of Q3 is staring us down. This is the month to dig deep, push through the slump, and finish the quarter with momentum.

To help you get in the right mindset, I had to do some digging to put together the ultimate sales playlist. It’s a countdown of the top 10 songs that have the word “September” in them (it was only a Google search) with a special twist for us sales pro on the grind.

Plug in your headphones and let’s get motivated.

From the Home Office in NO NAME, COLORADO, Here are the

Top 10 “September” Songs to Crush Your Q3 Goals

10. “September Grass” – James Taylor

The Vibe: Is reflective and steady. The Sales Angle: This song is about finding beauty in the later seasons. For a sales pro, it’s a reminder that some of the best deals aren’t the quick, easy wins of “spring,” but the mature, long-term relationships you cultivate. That client you’ve been nurturing for months? This is the season they might finally be ready to sign.

9. “September Morn” – Neil Diamond

The Vibe: Is hopeful and nostalgic. The Sales Angle: Neil sings about two lovers reconnecting. Think of this as your relationship with a lost prospect. The one that went cold six months ago. September is the perfect time to “rekindle the flame.” Send that follow-up email. Make that check-in call. You never know when the timing will be just right.

8. “Come September” – Natalie Imbruglia

The Vibe: Is about anticipating change. The Sales Angle: The lyric “And I will be there, come September” is your mantra for hitting your quota. It’s a promise to yourself and your team. No matter the challenges of July and August, you’re committing to showing up and closing out the quarter strong. It’s about accountability.

7. “Try to Remember” – from The Fantasticks

The Vibe: A gentle call to remember the beginning. The Sales Angle: “Try to remember the kind of September when life was slower and oh so mellow.” This is your cue to remember why you got into sales. Remember the thrill of that first closed deal? The satisfaction of helping a small business owner save money or get out of a lease? When you’re deep in the Q3 grind, remembering your “why” can refuel your passion.

6. “September Gurls” – Big Star

The Vibe: The pursuit of something special. The Sales Angle: This power-pop classic is about longing for the “September gurls.” In the sales world, these are your “whale” clients—the big accounts you dream of landing. They might seem out of reach, but with the right strategy and persistence, you can win them over.

5. “Pale September” – Fiona Apple

The Vibe: Moody and raw. The Sales Angle: Let’s be real—not every month is a record-breaker. This song captures the feeling of a tough sales month. It’s okay to acknowledge the struggle. The key is to not let it define you. Listen to this, process the frustration of a deal falling through, and then move on to the next call with renewed focus.

4. “September Song” – Frank Sinatra

The Vibe: A classic ballad about time passing. The Sales Angle: “And the days dwindle down to a precious few… September, November…” Ol’ Blue Eyes reminds us that time is finite. The sales days in Q3 are dwindling. This song is a smooth, urgent call to action. Stop procrastinating. Make the calls. The time to build your pipeline for Q4 is now.

3. “Wake Me Up When September Ends” – Green Day

The Vibe: The ultimate anthem for a slump. The Sales Angle: We’ve all been there. A brutal month where nothing seems to go right and you just want it to be over. This is the song for that feeling. But here’s the pro move: don’t wait for September to end. Use that frustration as fuel. What can you change today to turn the month around?

2. “The September of My Years” – Frank Sinatra

The Vibe: Wise reflection on experience. The Sales Angle: This isn’t about age; it’s about experience. As you progress in your career, you build a wealth of knowledge. You know how to handle objections, read a room, and spot a good lead. This song is a tribute to that hard-earned wisdom. Trust your instincts—they’ve gotten you this far.

And the # 1 Top 10 “September” Songs to Crush Your Q3 Goals is ….

1. “September” – Earth, Wind & Fire

The Vibe: Pure, infectious joy and celebration. The Sales Angle: Was there ever any doubt? This is the ultimate sales anthem. It’s the feeling of closing a massive deal on the last day of the quarter. It’s the sound of your commission check hitting the bank. It’s the celebration of a team crushing its goals. This song is pure victory. Play it loud after every single win this month. “Ba-dee-ya, say, do you remember? Ba-dee-ya, dancin’ in September!”

There you have it—the perfect soundtrack to power you through the end of Q3. Now go make it a September to remember!

Gave a great weekend,

David

A 90-Minute Drive and a Life-Changing Choice

Yesterday, on a 90-minute drive to a client, I turned on a podcast. The host was talking about a sales seminar from years ago. Each morning, rising stars would share tips, but on the final day, the speaker was the one and only Les Brown. He spoke about his incredible journey and hammered home one point: to be truly successful, you must make a deep and unwavering commitment to do whatever it takes.

That phrase stuck with me for the rest of the drive. It clarifies the one decision we all face every single day. Are we on the WIT (Whatever It Takes) program, or have we settled for the NITWIT (Not Into Whatever It Takes) program?

Think about it. A life of purpose and achievement isn’t for those who are only sort of committed. It’s for the ones who decide that their goals are non-negotiable.

This isn’t about cutting corners. It’s about doing whatever it takes with integrity to become a better version of yourself. It’s about doing the things that most people just aren’t willing to do: waking up earlier, staying later, reading another chapter, making one more call, and finding a mentor who will push you.

It’s about facing a challenge and seeing it not as a barrier, but as a filter, designed to see how badly you truly want it.

You have to be willing to do what 99% of people won’t to achieve a life that 99% of people can’t.

So, I ask you today to make a conscious choice. Stop procrastinating and step away from the NITWIT life. You are capable of so much more.

Commit to your success. Commit to your growth.

Commit to the W.I.T. Program.

Happy Selling,

David

WWYD? Pour Me a Cup of Coffee

Happy Wednesday and welcome to Week 2 of our “What Would You Do?” series!

This week, we have a classic scenario involving new business owners and the sometimes-confusing world of payment processing.

The Scenario:

A small coffee shop, processing under $15,000 per month with an average ticket of less than $15, has just changed hands. The new owners have never run a business or accepted credit cards before. They’ve inherited a Clover POS system, which comes with its own monthly rental and software fees, and they are on a dual pricing model.

The sales professional managing the account is facing a challenge: the new owners are confused and frustrated by the fees they’re seeing. They are already proving to be a handful and are hinting that they might look for another payment processor.

The Million-Dollar Question:

What should the sales representative do?

  • Option A: Move them to an Interchange Plus (IC+) pricing model?
  • Option B: Add a transaction fee?
  • Option C: Allow them to move on and find another provider?

Let’s Break It Down:

This is a delicate situation that requires a mix of education, patience, and smart business sense. Here’s my take on the options:

  • Option A: Move them to IC+? This is a strong possibility. While dual pricing is often positioned as simple for the merchant, the separate fees and the way they are presented can still cause confusion, as we see here. Interchange Plus (IC+) pricing, on the other hand, is known for its transparency. It separates the processor’s markup from the actual interchange fees charged by the card brands (Visa, Mastercard, etc.). For a business with a low average ticket, an IC+ model with a small, fixed per-transaction fee could be more cost-effective than the percentage-based fees of other models. The key here would be for the sales pro to take the time to thoroughly explain how IC+ works, showing the owners exactly what they’ll be paying and why.
  • Option B: Add a transaction fee? This is likely the worst option. The owners are already upset about the fees they’re paying. Adding another fee, even if it’s meant to offset other costs, will almost certainly be met with more frustration and could be the final straw that sends them packing.
  • Option C: Let them go? This should be the last resort. While these new owners are described as “a handful,” they are also new, inexperienced, and likely overwhelmed. A good sales professional should see this as an opportunity to build a long-term relationship by being a trusted advisor. Giving up on them without a genuine effort to help will not only result in a lost account but could also damage the sales pro’s reputation in the local business community.

My Recommendation:

My vote goes to a modified Option A. The sales representative should sit down with the new owners and take an educational approach. They should:

  1. Acknowledge their frustration: Start by letting them know they are heard and that it’s normal to have questions about these complex fees.
  2. Explain the current fees: Break down the Clover rental/software fees and the dual pricing model in the simplest terms possible.
  3. Present IC+ as a solution: Frame the move to Interchange Plus as a way to increase transparency and potentially lower their overall costs. A statement analysis comparing their current costs to projected IC+ costs would be a powerful tool here.
  4. Set clear expectations: Be upfront about all potential fees so there are no surprises down the road.

This approach turns a difficult client situation into an opportunity to build trust and demonstrate value beyond just processing payments.

Bonus: Tips for Working with First-Time Business Owners

Dealing with new entrepreneurs requires a special touch. Here are some ideas to help build a successful partnership:

  • Be a Teacher: Don’t assume they know industry jargon. Take the time to explain everything clearly and simply. Use analogies they can relate to.
  • Practice Patience: They will have a lot of questions, and they might ask the same question multiple times. Be patient and understanding. Their business is their baby, and they want to make sure they’re making the right decisions.
  • Provide Resources: Point them to helpful resources like the Small Business Administration (SBA) website, local Chamber of Commerce events, or even your own blog posts and guides. This shows you’re invested in their success, not just their processing volume.
  • Listen More Than You Talk: Understand their goals, fears, and what they hope to achieve with their business. The better you understand them, the better you can tailor your services to their needs.
  • Be a Leader, Not a Boss: Guide them through the process. Instead of just telling them what to do, show them how it’s done. Building a strong relationship based on trust will pay dividends in the long run.

So, what would you do in this situation? Let me know in the comments below!

Happy Selling,

David

Stop Selling Small

Last week we talked about going after the BIG fish, Let’s be honest. You didn’t get into this high-stakes, residual-based industry to fight over the scraps. You were designed to close major deals and build a book of business that pays you for years to come.

But the industry conditions us to think small. We chase the corner store to save them $75 a month. We get bogged down in rate comparisons, fighting over a few basis points. We see a big account and think, “They’re probably happy with their provider.”

That’s the easy way out, and it’s a trap. It’s time to step out of your comfort zone. The only limits on your portfolio are the ones you’ve accepted.

Stop thinking small. Start acting big.

  • Your Goal Isn’t Just a Sale. It’s landing the multi-location restaurant group. It’s securing the auto dealership. It’s building a residual stream that makes you money while you sleep. Set goals that scare you a little.
  • You’re Not a Rate Quoter. You’re a Business Transformer. Stop leading with a slightly better price and start leading with game-changing value. Instead of just saving them a little on their fees, show them how to eliminate that cost entirely with a dual pricing program. That’s not just a sale; that’s solving a major business expense. Lead with powerful point-of-sale solutions and inventory management. The merchants worth having aren’t looking for small savings; they’re looking for big solutions.
  • Your Mindset Determines Your Altitude. If you walk into a business believing you can only win on price, you’ve already lost. Believe you have the superior solution that will help them grow, and project that confidence. Success starts the moment you decide you’re worthy of the big accounts.

Forget the “be realistic” crowd. Their opinion doesn’t pay your bills. You are capable of building a six-figure residual income. It takes courage, a refusal to give up, and a commitment to thinking bigger than the last “no” you heard.

This is your time. Stop chasing pennies. Start building your empire. Think big and make it happen.

Happy Selling,

David

The Will to Succeed

Success in merchant services sales, or any field, isn’t always glamorous. It means doing things you don’t always want to do—making one more cold call, following up on a tough lead, or pushing through a slow week. This is where the will to succeed comes in.

Your will is your primary asset. It’s the relentless determination and desire that fuels you. Talent, experience, and resources are great, but without the will to back them up, they won’t get you where you want to be. As the saying goes, “Where there’s a will, there’s a way.”

Without it, it’s easy to find excuses and reasons to avoid the very tasks that lead to success.

So, how do you build this will? It starts with your “WHY.” What is the driving force behind your need to succeed?

Maybe it’s a financial goal, a dream for your family, or a desire for personal growth. When you face challenges—and you will—your “WHY” will be the reason you don’t give up. A strong “WHY” gives you the motivation to develop good habits, maintain a positive mindset, and stay passionate about what you’re doing.

This powerful will gives you the strength to resist short-term temptations and stay focused on your long-term goals. It’s the force that keeps you persistent, even when progress feels slow.

Your time is now. Stop procrastinating and get excited about your future. Today, set a goal that makes you want to jump out of bed in the morning. Make a 100% commitment to that goal.

The path to success requires sustained effort, and your will is the engine that keeps you dedicated. No matter what comes your way this week, you have the will to succeed. You’ve got this!

Now go out and make it happen.

Happy Selling,

David