Last Wednesday we looked at the secret of My Success this week we look at another 80’s movie, Real Genius. Today we discuss about turning those cold calls into golden opportunities, just like Mitch and Chris turned lasers into popcorn machines. You’re not just selling merchant services; you’re selling the future of business, one swipe at a time. And if you’re feeling a little overwhelmed, remember: “They’re just people, they put their pants on one leg at a time.”
Real Genius Sales: Laser Focus, Popcorn Profits!
Remember “Real Genius”? Those whiz kids at Pacific Tech didn’t just build lasers; they built solutions. They saw a problem (dorm room snacking) and revolutionized it (popcorn!). You’re doing the same thing. Businesses have pain points, and you’re the genius with the solution.
1. Channel Your Inner Mitch Taylor: Think Outside the Box!
Mitch didn’t stick to the textbook. He experimented, innovated, and found a way to make a laser dance. In your world, that means:
- Don’t just recite features. Understand your client’s business, their challenges, and tailor your pitch to their specific needs.
- Get creative with your demos. Show them how your services can streamline their operations, boost their sales, and make their lives easier.
- Embrace the “I was thinking” moments. Don’t be afraid to brainstorm new ideas and propose unconventional solutions.
2. Embrace the Chris Knight Spirit: Be Fearlessly Confident!
Chris was a rebel with a cause. He knew his stuff, and he wasn’t afraid to challenge the status quo. You should be too:
- Know your product inside and out. Confidence comes from expertise. When you know your stuff, you can handle any objection.
- Don’t be intimidated by the big players. You have the tools and the talent to compete.
- “You’ve got to learn to relax.” Sales can be stressful, but remember to take a breath, stay positive, and enjoy the process.
3. The Lazlo Hollyfeld Hustle: Find Your Niche!
Lazlo lived in the tunnels, but he was a genius in his own right. He knew his passion and pursued it relentlessly. In your sales world:
- Identify your ideal client. Who are you best at serving? Focus your energy on those prospects.
- Specialize if you can. Become the go-to expert for a specific industry or type of business.
- Master the art of follow-up. Persistence pays off. Don’t be afraid to keep in touch and build relationships.
4. The Iverson Principle: “You’re a genius, Chris!”
Surround yourself with a supportive team. Learn from your colleagues, celebrate your wins, and don’t be afraid to ask for help. Remember that even the most talented people need support.
5. The Popcorn Laser Payoff: Reap the Rewards!
Just like Mitch and Chris saw their invention light up the night (and pop a lot of corn), you’ll see the results of your hard work. Closed deals, happy clients, and a growing commission check.
Remember, you’re not just selling merchant services. You’re empowering businesses to thrive. You’re a real genius!
So, go out there, make some calls, and turn those lasers into popcorn machines! And if you get a chance, throw a little popcorn into the air, for good measure.
“What’s the matter, Iverson? Don’t you like popcorn?”
Happy Selling,
David
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