We’ve all seen it – those heartwarming messages that pop up when we least expect them, reminding us of the simple power of human connection. The image of a chalkboard sign, boldly declaring,
“SOME STRANGER SOMEWHERE REMEMBERS YOU BECAUSE YOU WERE KIND TO THEM”
really hits home, doesn’t it? especially this time of year.
As merchant services sales professionals, we’re constantly striving to meet targets, close deals, and expand our portfolios. But especially now, as Christmas lights begin to twinkle and the spirit of goodwill fills the air, it’s a powerful reminder that our interactions go far beyond just processing payments.
The “Kindness ROI” in Merchant Services
Think about it: in a competitive landscape, what truly sets you apart? While product features and pricing are important, the experience you provide can be the most memorable and impactful differentiator.
- First Impressions Last: Just like that stranger remembering your kindness, merchants remember how you made them feel during your initial approach. Was it rushed and transactional, or empathetic and genuinely helpful?
- Listening with Empathy: During your pitch, are you truly listening to their pain points, their hopes for growth, and their concerns? Taking the time to understand their unique business needs, rather than pushing a generic solution, is an act of kindness.
- Patience and Persistence (with a Smile): The sales cycle isn’t always quick. There will be follow-ups, objections, and moments where you need to reiterate value. Maintaining a positive, patient, and kind demeanor throughout this process builds trust and goodwill.
- Exceptional Follow-Up and Support: The sale isn’t the end; it’s the beginning. Being responsive, proactive, and genuinely helpful after a merchant signs on is perhaps the greatest act of kindness. It shows you care about their long-term success, not just your commission. This kind of post-sale support can turn a client into a raving fan – someone who remembers you and is eager to refer others.
Christmas: A Season for Connection and Compassion
This time of year amplifies the importance of these connections. Small businesses are often bustling, sometimes stressed, and deeply invested in making the holiday season successful for their customers. As a merchant services professional, you have the opportunity to be a source of calm, clarity, and genuine assistance.
- Are you checking in to see if their holiday processing is smooth?
- Are you offering solutions for increased seasonal traffic or online sales?
- Are you simply wishing them a merry Christmas and thanking them for their business?
These seemingly small gestures of kindness can leave a lasting impression, creating loyalty that no competitor can easily break. They remember the sales rep who was more than just a salesperson; they remember the person who cared.
So, as you go about your calls, meetings, and follow-ups this Christmas season, remember the message on that sign. Every interaction is an opportunity to leave a positive mark. Be the reason “some stranger somewhere remembers you because you were kind to them.” Not only is it the right thing to do, but it’s also incredibly good for business.
Happy Selling,
David
Payment Lynx Daily 