Happy Monday, and Happy December!
Go ahead and look at the calendar. That’s right—it’s December 1st. The final chapter of the year is officially open, and the countdown has begun.
For many in sales, this day marks the beginning of the “holiday slowdown.” They see a month of distractions, out-of-office replies, and “call me next year” excuses. They ease off the throttle, start thinking about holiday parties, and mentally check out, ready to “hit it hard” on January 2nd.
But for us? This is where we separate ourselves.
This isn’t a slowdown. This is a launchpad.
What you do in the next 31 days doesn’t just determine how you finish 2025—it determines how you start 2026. And the best part? The phone lines are wide open for the most positive conversation you can have all year.
The Power of the “2026 Plan”
This month, we aren’t just selling merchant services. We are selling a stronger 2026 for our merchants.
Think about every single business owner on your prospect list. What are they doing right now, today, on December 1st?
They aren’t just managing holiday inventory. They are sitting at their desks, looking at their 2025 Profit & Loss statements, and asking one critical question: “How do we make more money in 2026?”
They are actively planning. They are setting budgets. They are looking for any and every competitive advantage they can find to make next year better than this one.
And that is precisely why your call isn’t an interruption—it’s an answer.
Make the Calls: You’re Not Selling, You’re Aligning
The “they’re too busy” mindset is a trap. Let’s flip the script.
- Weak Pitch: “Hi, I know you’re busy, but do you have 15 minutes to review your processing statement?” (Translation: “Please let me interrupt you.”)
- Strong Pitch: “Hi [Prospect’s Name], it’s [Your Name]. As you’re heads-down building your budgets for 2026, I’m calling to schedule a 15-minute ‘2026 Kick-off’ call. My goal is to show you a plan to add $X,XXX back to your bottom line before Q1 even starts. When do you have time next week or the first week of January?”
See the difference? You’re not asking for their time now. You’re aligning with their number one priority: planning for a profitable new year.
You are the first, most positive step in their 2026 strategy.
Your December Mission: Build the “January Jumpstart”
This month is about a powerful, positive, two-track mission:
- Finish 2025 Strong: Re-engage every proposal still on the table. Create urgency by positioning it as a year-end win. “Let’s get this approved before the 31st so you can start 2026 with a fresh, clean P&L and new savings already locked in.”
- Build Your 2026 Pipeline: This is the real prize. Every call you make today is a seed planted for January. While your competition is slowly waking up from their holiday break on January 2nd, you’ll be walking into a calendar already full of qualified appointments. You won’t be starting your year; you’ll be launching it.
Your Monday Action Plan
The countdown is on, and the energy is high. Let’s make it happen.
- Block Your “Power Hours.” The next 31 days are precious. Protect your call time. From 9:00 AM to 11:00 AM, your only goal is to connect with business owners about their 2026 plan.
- Lead with Positivity. Every call is an opportunity. You have good news to share. You are here to help them start their new year better.
- Call Your “Fans” First. Call your best existing clients. Thank them for their business in 2025. Ask them, “What is your biggest goal for 2026?” Listen. Then ask how you can help them get there (and who they know that you should be helping, too).
This is it. The final month. The final push. The grand finale.
Every call you make, every meeting you set, every connection you build this month is a deposit in your 2026 bank account.
Let’s get on the phones and build a fantastic new year, starting today.
Have a powerful December 1st.
David
Payment Lynx Daily 