This November, you’re going to see a lot of moustaches. But that ‘stache (or supporting someone else’s) is more than just a style choice—it’s a billboard for Movember, the global movement dedicated to men’s health, focusing on mental health, suicide prevention, prostate cancer, and testicular cancer.
For us as merchant services rep, this month is a golden opportunity. Our job is a marathon, not a sprint, built on trust, conversation, and relentless prospecting. Movember’s themes don’t just align with your goals; they provide a perfect playbook for achieving them.
Here is your top-10 countdown for using the spirit of Movember to build Our merchant portfolio.
From the Home office in Beard Texas
Here are the Top 10 Ways to Grow Your Mo & Grow Our Portfolio
10. Grow the Ultimate Conversation Starter
The moustache is the ultimate icebreaker. Our single biggest challenge is getting a business owner to stop and talk to you for 30 seconds. Walking in cold and leading with “Can I see your processing statement?” is a fast track to a “no.”
Walking in with a questionable (or magnificent) moustache gives you a disarming, human reason to start a chat.
- The Opener: “Hey, I know the ‘stache is a little much, but I’m supporting Movember for men’s health. While I’ve got your attention, I’m [Your Name], and I work with local businesses like yours…”
You’ve instantly broken the sales script, shown you have a personality, and earned a few crucial seconds of goodwill.
9. Reframe the “Health Check-Up”
Movember is all about encouraging men to get a check-up. This is the perfect metaphor for what you do. Merchants are notorious for “setting and forgetting” their processing, even if it’s “sick” with high fees, bad service, or compliance issues.
- The Pitch: “Just like Movember encourages a health check-up, I offer a free ‘health check’ for your processing statements. Let’s take 10 minutes to make sure you’re not bleeding money on hidden fees. No cost, no obligation, just a clean bill of health.”
This positions you as a trusted advisor, not a pushy salesperson.
8. “Move for Movember” and Walk Your Territory
One of Movember’s key initiatives is “Move for Movember,” where participants walk or run 60k over the month (for the 60 men we lose to suicide every hour). Sound familiar? Your job is literally “Move for Merchants.” You’re walking your town, pounding the pavement, and visiting dozens of businesses a day.
Combine the two. Track your prospecting miles as part of your “Move” challenge. Share your progress on LinkedIn or with prospects. It shows grit, commitment, and dedication—the exact same traits needed to build a long-term residual portfolio.
7. Find Your “Mo Bros” (Your Referral Network)
Movember builds an instant community. When you see another “Mo Bro,” there’s an immediate connection. As an independent agent, you can feel like you’re on an island. Use Movember to break out of that.
Intentionally network with other local business owners who are participating. This isn’t about selling them; it’s about building a community. Grab a coffee with the “Mo Bro” who owns the local insurance agency or the “Mo Sister” who runs the print shop. This is how you build the referral network that will feed your pipeline for years to come.
6. Turn Your “Why” Into Their “Yes”
Business owners are sold to all day, every day. They are cynical and time-poor. What they rarely see is a salesperson with a clear “why” that isn’t just about making more money.
Fundraising for Movember is your “why.” Share your donation link. Talk about the cause. When a merchant sees you’re driven by something bigger than yourself, it shatters their perception of you. They’re not just buying from a sales rep; they’re doing business with a person who cares about their community. That’s a massive competitive advantage.
5. Master the Cold Shoulder (and the Gatekeeper)
You will face rejection. Lots of it. Gatekeepers will shut you down. Owners will say “not interested” before you finish your sentence. This daily grind is a huge mental health challenge.
Movember’s focus on mental health is a critical reminder to protect your own. Understand that a “no” is not personal. It’s a number. Your job is to stay positive, stay motivated, and focus on the process, not the results of a single call. Use this month to check in with yourself. Are you managing the stress of a 100% residual life?
4. Be the Face of “Long-Term” Reliability
A Movember ‘stache isn’t grown in a day. It takes a full 30 days of commitment, looking a bit ridiculous, and sticking with it. This is a powerful, visible symbol of follow-through.
Your entire business model is based on long-term relationships (residuals). Use your ‘stache as a physical promise. You’re not a “one-and-done” rep who signs a merchant and disappears. You’re the person who sticks around, provides support, and is in it for the long haul—just like this moustache.
3. Change the Conversation from Cost to Character
Anyone can promise to save a merchant a tenth of a percent. Your competition is a race to the bottom on price. Don’t compete there. Compete on character.
When you lead with Movember, you’re not talking about basis points; you’re talking about values. You’re showing you are a proactive, community-minded, and trustworthy person. A merchant will pay a little more to partner with someone they trust and like. Movember is your chance to prove you are that person before you even open your pitch book.
2. Support Other Businesses to Support Your Own
Get creative. Offer to make a donation to your prospect’s Movember team (or a charity of their choice) just for letting you give them a quote.
- The Ask: “I’m donating to Movember all month. Just for letting me run a 10-minute cost comparison, I’ll donate $25 to your Movember fundraising team, whether you sign up with me or not. You get a free review, and we both support a good cause.”
You’ve just flipped the script from “taking” their time to “giving” to their cause.
And the #1 Top Ten Ways to Grow Your Mo & Grow Our Portfolio is …
1. Grow Your Pipeline by Talking About Something Else
The number one rule of Movember is to “Change the face of men’s health.” The number one rule of sales is to build a relationship before you try to make a sale.
This Movember, make a goal to have 100 conversations about anything but merchant services. Talk about your ‘stache. Ask about their Movember plans. Talk about the local sports team. Be a human first and a salesperson second.
By focusing on genuine connection, you’ll open more doors, build more trust, and close more deals than you ever could with a cold pitch. The ‘stache isn’t just a filter for your face; it’s a filter for the entire sales process, turning cold calls into warm conversations.
Now, go grow that mo and grow that portfolio.
Have a great weekend,
David
Payment Lynx Daily 