Let’s dive into another WWYD Wednesday and play out a scenario that every single one of us in this business has lived through.
Imagine this is your day. You just got back to your car or home office after a full day of hitting the pavement. You pull out your notes and this is what you’re staring at:
“Did 20 in-person cold calls today. Got the Heisman at 19 of them. I’m feeling pretty down in the dumps.”
The breakdown of those 19 “NO’s” was brutal:
- 3 merchants told you to “Flock off”
- 5 told you to “get lost”
- 10 gave the classic, “we’re good with our POS”
- …and 1 said, “call me next week.”
You’re exhausted, your feet hurt, and your motivation is shot. That single potential follow-up feels miles away. You look at your numbers for the day, and all you see is a 95% failure rate. The feeling of defeat is creeping in.
So, what do you do right now? What’s your very next move?
Path A: Let the Day Control You
Do you pack it in, call it a day, and write it off as a total loss? Do you start thinking, “My pitch is terrible,” or “This market is impossible”? Do you let the frustration from those 19 rejections poison your mindset for tomorrow?
This is the path where the problems take control. You let a bad day define your strategy and your self-worth, and you wake up tomorrow already expecting to lose.
Path B: You Control the Day
Or, do you take a different approach?
You acknowledge the frustration—it’s real, and it’s okay to feel it. But you don’t let it dictate your actions. Instead, you treat the entire day as a data-gathering mission for your business. You decide to find the lesson in the loss.
You pull out a fresh sheet of paper and ask:
- What can I learn from the rejections?
- For the merchants who were immediately hostile (“Flock off”), was my opening line intrusive? Did my body language seem too “salesy”? How can I soften my approach for the first 5 seconds?
- For the 10 who said “we’re good,” how can I pivot from that objection? What question could I ask next time to uncover a hidden pain point they aren’t admitting? (e.g., “That’s great to hear, a lot of people love that system. How are you handling your PCI compliance and data security fees?”)
- What WORKED with that one “YES”?
- This is the most important question. What was different about that interaction? Was it the type of business? The time of day? Something you said differently in your pitch? You analyze that single win with twice the intensity you give the losses, because success leaves clues.
- How do I reset for tomorrow?
- You recognize that your effort (20 doors) was solid. It’s the strategy that needs a tweak. You end the day by refining your opening line or your objection handling, turning today’s failure into tomorrow’s weapon. You focus on the one opportunity, not the 19 closed doors.
A tough day on the street isn’t a verdict on your career; it’s just a seminar. It’s a raw, unfiltered lesson in what the market is telling you.
The road to building a strong residual portfolio is paved with days just like this. The only thing that separates the top earners from everyone else is what they choose to do when they get back to the car feeling “down in the dumps.”
So, what would YOU do? Share your go-to strategy for turning a day like this around in the comments below!
Happy Selling,
David
Payment Lynx Daily 