Today, October 27th, has always been a special day for me. It’s my birthday—a personal New Year’s Day. It’s a time to reflect on another year around the sun, a time to take stock of the wins and losses, and a time to reflect on another year of growth. As I was thinking about this annual ritual, I realized how similar it is to the mindset we need not just once a year, but every single week, and even every single day in our profession.
It all comes down to the power of a fresh start.
The Birthday Mindset: Our Annual Review
A birthday is the ultimate reset. You look back at the person you were 365 days ago and measure the distance you’ve traveled. You celebrate the milestones, learn from the missteps, and set intentions for the year ahead. It’s a day of perspective, gratitude, and forward-looking energy. You get to decide what you’re leaving behind and what you’re carrying into your next chapter. This is your personal annual review, and you are the CEO of your life.
The Monday Mentality: Your Weekly Reset
Now, think about Mondays. For many, Monday has a bad reputation. It’s the end of the weekend and the start of the grind. But for a sales professional, that perspective is a recipe for failure. We have to see Monday for what it truly is: a fresh start.
A Monday is a micro-birthday for your career goals. It’s the starting line for the week. It’s your chance to look at last week’s pipeline, analyze what worked and what didn’t, and map out your plan of attack.
Did you hit your call numbers?
Did you close the deals you expected?
Monday is the time to learn from last week’s performance and hit the reset button with renewed focus and energy. A great week doesn’t just happen; it’s launched with intention on a Monday morning.
Selling Merchant Services: The Daily Fresh Start
This brings me to our world: selling merchant services. If there is any profession that requires an endless supply of fresh starts, it’s this one. Our days are filled with rejection. We hear “NO,” “not interested,” and “we’re already happy” more times than we can count. It can be easy to let the weight of one bad call crush the next one.
But this is where the birthday and Monday mindset becomes a superpower.
Every single call we make is a fresh start. Every new business door you open is a fresh start. The last “NO” has absolutely no bearing on the next “YES,” unless you allow it to. Your success in this industry is directly tied to your ability to reset, instantly, and treat every new interaction as the most important one of the day. You have to be able to celebrate the small win of a good conversation and immediately move on to create the next one, without dwelling on the rejection that came before it.
So whether it’s your birthday, a Monday morning, or just the next call on your list, embrace the opportunity to begin again. Reflect on what you’ve learned, set your intention, and execute with passion.
Our success is not defined by singular moments, but by our relentless commitment to starting fresh.
Happy Selling,
David
Payment Lynx Daily 