Yesterday, on a 90-minute drive to a client, I turned on a podcast. The host was talking about a sales seminar from years ago. Each morning, rising stars would share tips, but on the final day, the speaker was the one and only Les Brown. He spoke about his incredible journey and hammered home one point: to be truly successful, you must make a deep and unwavering commitment to do whatever it takes.
That phrase stuck with me for the rest of the drive. It clarifies the one decision we all face every single day. Are we on the WIT (Whatever It Takes) program, or have we settled for the NITWIT (Not Into Whatever It Takes) program?
Think about it. A life of purpose and achievement isn’t for those who are only sort of committed. It’s for the ones who decide that their goals are non-negotiable.
This isn’t about cutting corners. It’s about doing whatever it takes with integrity to become a better version of yourself. It’s about doing the things that most people just aren’t willing to do: waking up earlier, staying later, reading another chapter, making one more call, and finding a mentor who will push you.
It’s about facing a challenge and seeing it not as a barrier, but as a filter, designed to see how badly you truly want it.
You have to be willing to do what 99% of people won’t to achieve a life that 99% of people can’t.
So, I ask you today to make a conscious choice. Stop procrastinating and step away from the NITWIT life. You are capable of so much more.
Commit to your success. Commit to your growth.
Commit to the W.I.T. Program.
Happy Selling,
David
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