In our line of work, it’s easy to get caught in the day-to-day grind. We can become so focused on the next signature that we forget the bigger picture: we were created to achieve incredible things.
So many in our field are taught to think small. They’re told, “Just get the easy accounts,” or “Don’t waste time on the big fish.” This thinking is not only limiting, it’s damaging to your true potential.
Thinking small is finding comfort in the simple, low-volume deals. Thinking big is understanding that your real value isn’t in saving a merchant a few dollars, but in providing them with technology and service that transforms their business.
It’s time to unlock your potential:
- Set Architectural Goals: Don’t just aim to “sign 5 accounts.” Aim to become the go-to payment expert for an entire industry in your city, like “all the dental offices” or “the downtown restaurant district.” That’s a goal that builds a legacy.
- Curate Your Circle: Your time is your most valuable asset. Spend it with mentors who have the seven-figure portfolios you want, not with reps who complain about the market. Surround yourself with resources—podcasts, books, training—that support massive growth.
- Embrace Productive Failure: The pursuit of large, complex accounts will involve rejection. It will require more research and more sophisticated proposals. See these challenges not as failures, but as the tuition you pay for learning how to close game-changing deals.
Never let a prospect’s small-minded focus on price dictate the size of your ambition. You are a consultant, a problem-solver, and an architect of business solutions.
Begin today. Identify one “outrageous” goal for this quarter. Pursue it relentlessly. Step out of the “rate-quoting” comfort zone and into your role as a leader.
Your potential is waiting. Go realize it.
Happy Selling,
David
Payment Lynx Daily 