Man, is anyone else feeling this?
I’m writing this on a Tuesday afternoon from my truck, parked right here in central Mississippi. I just walked out of a meeting, and the second that door closed behind me, it was like walking into a hot, wet towel. The air is so thick you can practically see it. At 3:20 PM, my truck’s thermometer is mocking me with a reading of 100 degrees, but we all know the humidity is the real villain here.
This entire week has been the same story. Blazing sun, followed by a pop-up thunderstorm that just dumps buckets for twenty minutes. And what does that leave us with? Not relief. It leaves us with “sticky.” The pavement steams, the air gets heavy, and every step from your truck to a potential client’s door feels like you’re walking through a swamp. Your shirt starts sticking to your back before you can even say “interchange optimization.” LOL
It’s the kind of weather that makes you want to reschedule, to make one more “strategic” phone call from the comfort of your air-conditioned office, to put off that one last stop of the day.
And that’s exactly why we can’t.
This oppressive, sticky humidity we’re all slogging through? It’s the perfect metaphor for our job right now. Sometimes, sales feels just like this. You face heavy resistance. You get bogged down. Progress feels slow and grueling. Some days, just getting a “maybe” feels like a monumental win.
But think about it this way: every other salesperson out there is feeling this exact same heat. They’re feeling the same urge to pack it in early on a Tuesday afternoon. The ones who succeed, the ones who close deals in Q3, are the ones who wipe the sweat from their brow, take a deep breath of that soupy air, and walk into that next business anyway.
This weather gives us a unique opportunity.
When you walk into a merchant’s shop, you’re not just a salesperson; you’re a blast of cool air, literally and figuratively. You are a break in their monotonous, hot day. Use it! That shared experience—”It is brutal out there, isn’t it?”—is the easiest icebreaker in the world. You’re not just some rep; you’re another person surviving the hot summer heat, just like them. Heck, if they sell ice cold water, buy a bottle, It will help build rapport.
Our job is to make our solutions stick. In a sea of competitors, we need our proposals, our value, and our personalities to be memorable. So let the weather be your reminder. While the heat is making everything else feel sticky and unpleasant, focus on making your service and your follow-up stick in the most positive way possible. Be the one who braved the heat. Be the one who showed up. Be the one they remember.
Stay hydrated out there, keep your shirts as crisp as you can, and let’s push through this summer grind together. The deals we close on these sticky days are always the most satisfying.
Happy Selling,
David
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