Just the other day, I was catching up with an old client of mine, and as it often happens, our conversation drifted off topic to the cartoons we grew up with. We reminisced about Saturday mornings, bowls of cereal, and the endless antics of characters like Bugs & Daffy, Tom & Jerry and Wile E. Coyote and the Road Runner. Suddenly, it hit us: buried within those hilarious chases and elaborate failures were some surprisingly insightful lessons about, of all things, selling.
As a sales professional, we’re no stranger to the chase. We are constantly pursuing new leads, trying to outmaneuver competitors, and sometimes, it feels a lot like Wile E. Coyote’s endless pursuit of the Road Runner.
While Wile E. rarely, if ever catches his speedy prey, his persistent (if misguided) efforts offer some surprisingly valuable, and often humorous, lessons for anyone in sales.
Let’s rev up our engines and take a look at four key takeaways from this classic cartoon duo:
1. The ACME Trap: Don’t Overcomplicate Your Solutions
Wile E. Coyote’s biggest downfall? His unwavering faith in ACME products. From rocket-powered roller skates to giant magnets, his elaborate contraptions always backfired spectacularly. He spent more time building Rube Goldberg-esque traps than understanding the simple, effective ways to catch a bird.
Sales Lesson for Merchant Services: Are you overcomplicating your pitch? Do you lead with a dizzying array of features and obscure pricing structures when a merchant just needs a reliable, cost-effective way to process payments? Sometimes, the simplest solution is the best. Focus on the core value you provide – building value, simplifying their operations, or improving their customer experience – rather than burying them in technical jargon or unnecessary add-ons. Don’t let your “ACME solutions” become a trap for your prospects.
2. Gravity Always Wins: Understand the Fundamentals
No matter how high Wile E. launched himself, or how far he ran off a cliff, gravity always, always won. He consistently ignored fundamental laws of physics in his pursuit.
Sales Lesson for Merchant Services: In merchant services, the “laws of gravity” are the fundamentals of business: cash flow, customer satisfaction, and operational efficiency. Are you truly understanding your merchant’s core business needs and challenges? Or are you just trying to quickly close them with the latest shiny terminal without understanding how it fits into their existing operations? Ignoring these fundamentals will lead to your own metaphorical plummet. Take the time to listen, learn, and then tailor your solution to their specific business gravity.
3. The Tunnel Trick: Be Prepared for the Unexpected (and Adapt!)
How many times did Wile E. paint a fake tunnel on a rock, only for the Road Runner to zoom right through it, leaving Wile E. to smash into the solid wall? It’s a classic gag that highlights the Road Runner’s unpredictable nature and Wile E.’s inability to adapt.
Sales Lesson for Merchant Services: The merchant services landscape is constantly changing. New technologies emerge, clients pivot, and competitors innovate. Are you like Wile E., consistently running into the same “rock wall” because you’re stuck in an old way of thinking or selling? Or are you agile enough to adapt to new market conditions, new merchant needs, and unexpected objections? Be prepared for the “tunnel trick” – that unexpected question or challenge – and be ready to pivot your approach rather than crashing head-on.
4. The “Beep, Beep!”: The Power of Speed and Simplicity
The Road Runner’s success isn’t just about speed, it’s about its simplicity. It runs fast, says “Beep, Beep!”, and avoids every trap with seemingly effortless ease. There’s no overthinking, no elaborate plans, just pure, unadulterated efficiency.
Sales Lesson for Merchant Services: In today’s fast-paced business world, merchants value speed and simplicity. How quickly can you respond to inquiries? How easy is your onboarding process? Is your proposal clear and concise? While Wile E. was busy drawing up blueprints, the Road Runner was already miles ahead. Embrace efficiency in your sales process. Make it easy for merchants to understand your offer, get answers to their questions, and ultimately, say “YES” to YOU.
So, the next time you’re feeling the grind of the sales chase, take a moment to reflect on Wile E. Coyote and the Road Runner. While Wile E. may never catch his meal, his misadventures offer a hilarious, yet insightful, guide to what not to do in merchant services sales. Now go forth, and may your sales efforts be more “Beep, Beep!” and less “Splat!”
P.S. By the way, did you know that in reality, coyotes are actually much faster than roadrunners? Coyotes can hit speeds of 40 mph, while roadrunners top out around 26 mph. And real roadrunners? They’re relatively small, weighing only about 1 pound , smaller than a chicken and measuring about 24 inches from tail to beak, nothing at all like the ostrich-sized bird from the cartoons. Our childhoods were a lie… but the sales lessons still stand!
Happy Selling,
David
Payment Lynx Daily 