College football is just a month away and this TikTok popped up on my for you page. Tell me, do any of you remember that time Nick Saban casually dropped some wisdom on College GameDay last year? Ok, he did a lot but check this Tok out below.
The life of a salesperson is full of ups and downs. You’re constantly meeting new people, building relationships, and closing deals. But even the best salespeople can be thrown off their game by external factors outside their control.
The shifting economy, new regulations, competition, waffling prospects can all impact our sales cycle. It’s easy to get discouraged when these factors seem to be working against you. But as the legendary football coach Nick Saban once said:
“You can’t control the other team, but you can control your own attitude and your own effort.”
This wisdom applies perfectly to sales. While you can’t control the external factors impacting your sales, you can control how you react to them.
And, to quote Saban again: “Don’t think about what you’re going to do, think about what you’re doing.” Stay present, focused on the task at hand, and avoid getting bogged down by anxieties about things outside your control.
Here’s how to put that into action:
1. Stay Informed:
- Economic Trends: Keep an eye on key economic indicators like inflation, interest rates, and consumer spending. This will help you anticipate how businesses might be feeling and tailor your approach accordingly.
- Industry News: Stay updated on the latest news and trends in the payments industry. Be the expert who can advise clients on navigating new technologies and regulations.
- Competitive Landscape: Know your competitors’ strengths and weaknesses. This allows you to position your services more effectively and highlight your unique value proposition.
2. Adapt Your Strategy:
- Value-based Selling: In a tough economy, businesses are looking for ways to save money. Focus on how your services can help them reduce costs, improve efficiency, and increase revenue.
- Diversify Your Offerings: Don’t put all your eggs in one basket. Offer a range of solutions to meet the diverse needs of businesses in different sectors.
- Embrace Technology: Utilize CRM systems, sales automation tools, and online marketing to streamline your sales process and reach a wider audience.
3. Focus on What You Can Control:
- Your Attitude: Maintain a positive and resilient mindset. Obstacles are inevitable, but it’s your attitude that determines your success.
- Your Effort: Work hard, stay persistent, and never give up. Consistent effort, even in the face of challenges, will eventually pay off.
- Your Skills: Continuously invest in your professional development. Attend industry events, read sales books, and seek mentorship to sharpen your skills and stay ahead of the curve.
External factors will always be a part of the sales landscape. But by staying informed, adapting your strategy, and focusing on what you can control, you can overcome these challenges and achieve your sales goals. Remember, it’s not about avoiding the punches, it’s about learning how to roll with them and come back stronger.
Happy Selling,
David
Payment Lynx Daily 