One of the quintessential 80s flick about two nerdy teens who create their dream woman, might seem an unlikely source of sales wisdom. But beneath Weird Science’s cheesy special effects and over-the-top antics, there are some surprisingly relevant lessons for sales professionals. Let’s dive in and “hack” our way to sales success.
1. Define Your “Lisa” (Your Ideal Client Profile):
Gary and Wyatt meticulously crafted Lisa to fulfill their specific desires. In merchant services, you need to define your ideal client profile. Who are you trying to attract? What are their specific needs and pain points? Understanding your “Lisa” allows you to tailor your approach and messaging for maximum impact.
- Lesson: Don’t cast a wide net. Laser-focus your efforts on the clients who are a perfect fit for your services.
2. “Program” the Perfect Solution (Tailored Product Offering):
Lisa was programmed to be everything Gary and Wyatt wanted. In merchant services, don’t offer a generic, one-size-fits-all solution. Customize your offerings to meet the specific requirements of each client.
- Lesson: Understand your client’s needs and “program” a solution that addresses their unique challenges.
3. Leverage “Technology” (Your Sales Tools):
Gary and Wyatt used their computer to create Lisa. In sales, leverage the technology available to you. CRM systems, analytics tools, and marketing automation can help you streamline your processes and improve your efficiency.
- Lesson: Embrace technology. Use the tools at your disposal to enhance your sales efforts.
4. Overcome “Obstacles” (Handle Objections):
Gary and Wyatt faced numerous obstacles in their quest to make Lisa real. In sales, you’ll encounter objections. Learn to address them professionally and persuasively.
- Lesson: Don’t let objections derail you. View them as opportunities to demonstrate your expertise and build trust.
5. Create a “Party Atmosphere” (Build Rapport):
Lisa knew how to create a fun and engaging atmosphere. In sales, building rapport is essential. Make your clients feel comfortable and valued.
- Lesson: Connect with your clients on a personal level. Create a positive and engaging sales experience.
6. “Hack” Your Confidence (Project Expertise):
Gary and Wyatt gained confidence through their creation. Project confidence and expertise in your interactions with clients.
- Lesson: Believe in your product and your abilities. Confidence is contagious and inspires trust.
7. Deal with the “Chet” (Difficult Personalities):
Chet was a difficult and obnoxious character. In sales, you’ll encounter challenging personalities. Learn to navigate these situations with diplomacy and professionalism.
- Lesson: Stay calm and professional, even when dealing with difficult clients. Focus on finding solutions and maintaining positive relationships.
“Weird Science” might be a far cry from a sales training manual, but it offers valuable insights into the importance of customization, technology, and building relationships. By applying these lessons to your merchant services sales strategy, you can “hack” your way to success and create your own “perfect” sales experience. Just remember, no need to create a physical person, just the perfect client relationship.
Happy Selling,
David
Payment Lynx Daily 