Here we are on week 5 of the Do You Remember Series. Looking back at 80’s classics and seeing what sales gems we can learn.
Forget the awkward basketball scenes and questionable special effects. “Teen Wolf,” starring Michael J. Fox, offers some surprisingly potent sales lessons for us sales professionals. It’s not about growing fur (thankfully!), but about tapping into your unique strengths and embracing your inner “wolf” to close deals.
1. Discover Your “Wolf” (Your Unique Selling Proposition):
Scott Howard’s transformation into a werewolf gave him a distinct advantage on the basketball court. In merchant services, what’s your “wolf”? What makes you stand out from the pack? Is it your specialized industry knowledge, your unbeatable customer service, your cutting-edge technology, or your competitive pricing?
- Lesson: Identify your unique strengths and leverage them. Don’t be afraid to showcase what makes you different.
2. Embrace Your “Weirdness” (Your Personality):
Scott initially tried to hide his werewolf identity, but eventually realized it was part of what made him special. In sales, authenticity is key. Don’t try to be someone you’re not. Let your personality shine through and connect with clients on a genuine level.
- Lesson: Embrace your quirks. Your personality can be a powerful sales tool. Authenticity builds trust.
3. Build a “Pack” (Your Network):
Scott relied on his friends and family for support. In merchant services, building a strong network is essential. Connect with industry professionals, attend networking events, and leverage your contacts to generate leads and close deals.
- Lesson: Cultivate strong relationships. Your network can be a valuable source of referrals and support.
4. Master the “Game” (Your Sales Process):
Scott had to learn the rules of basketball to excel. In sales, you need to master your sales process. Understand your target audience, identify their pain points, and develop a compelling sales pitch that addresses their specific needs.
- Lesson: Know your game. Refine your sales process and adapt it to different client profiles.
5. Handle the “Haters” (Objections):
Scott faced skepticism and even hostility from some of his classmates. In sales, you’ll inevitably encounter objections. Learn to handle them gracefully and professionally. Address concerns, provide solutions, and turn objections into opportunities.
- Lesson: Don’t let objections derail you. View them as opportunities to demonstrate your expertise and build trust.
6. Don’t Get Caught Up in the “Fame” (Long-Term Focus):
Scott’s popularity initially went to his head, but he eventually realized that true success comes from hard work and dedication. In merchant services, focus on building long-term relationships and providing exceptional service. Don’t prioritize short-term gains over long-term success.
- Lesson: Stay grounded. Focus on building lasting relationships and providing consistent value.
7. Celebrate Your “Wins” (Closing Deals):
Scott’s basketball victories were celebrated by his team and community. In sales, celebrate your wins, both big and small. Acknowledge your achievements and use them as motivation to continue pushing forward.
- Lesson: Recognize your successes. Positive reinforcement fuels motivation and builds momentum.
“Teen Wolf” might be a fantastical tale, but it offers valuable insights into the importance of self-discovery, authenticity, and perseverance. By embracing your inner “wolf” and applying these lessons to your merchant services sales strategy, you can achieve your goals and become a true sales champion. Now go out there and “surf that van!” (Again, maybe not literally.)
Happy Selling,
David
Payment Lynx Daily 