Bagels and Schmear

The office team, where my office is located, recently did something a little different. It was called “Bagels and Schmear.” Yes, it sounds a bit funny, and maybe even a little informal for a typical workday. But this simple get-together over breakfast breads with the traditional lox and capers turned out to be a fantastic reminder of a core principle in sales, especially for us in merchant services: the power of relationships.

Now, I know what you’re thinking. Networking events usually involve conference halls, name tags, and a pocketful of business cards. And while those are important, the “Bagels and Schmear” morning highlighted that valuable connections can be forged anywhere, even within our own office walls, and with people who might not seem like immediate prospects.

As merchant services professionals, we’re laser-focused on businesses that need our payment processing solutions. We’re experts at identifying pain points and offering tailored services. But how often do we stop to genuinely connect with the folks who don’t fit that immediate mold?

That’s where the magic of broader networking, as exemplified by their ahem, deliciously named event, comes in.

Why Every Connection Counts (Even if They Don’t Need a POS System Today)

Think about it. The private investigator, the insurance man, the lawyer – they might not be signing up for a new merchant account. But each of them has a network. They have friends, family members, former colleagues, and acquaintances who do own businesses, or are thinking of starting one.

Our “Bagels and Schmear” wasn’t just about enjoying a good breakfast; it was about fostering relationships. It was an opportunity to chat with colleagues from different businesses , learn about what they do, and – crucially – let them learn a bit more about what we do in a relaxed, no-pressure environment.

Here’s the kicker for us in sales: You never know who knows who.

That friendly chat with the P.I. may have a cousin who’s just opened a boutique and is frustrated with their current payment processor. That quick catch-up with Jim from IT? His brother-in-law could be launching an e-commerce store and needs guidance on online payments.

These aren’t leads you’ll find through cold calling or traditional prospecting. These are warm introductions, referrals born from genuine connection and a little bit of goodwill. And let’s be honest, a referral from a trusted source is gold in our industry.

The Ripple Effect of Internal Networking

Events like “Bagels and Schmear” do more than just potentially unearth a few leads. They:

• Build Internal Champions: When other departments understand what you do and the value you bring, they’re more likely to think of you when an opportunity arises in their personal networks.
• Boost Morale and Collaboration: A friendly, connected office is a more productive and positive office. This can translate to better teamwork, even within the sales department itself.
• Sharpen Your Pitch (Informally): Explaining what you do to someone outside of sales forces you to simplify and clarify your message – excellent practice for future client interactions.
• Create a Culture of Reciprocity: When you take the time to connect with others, they’re more likely to want to help you in return.

The Takeaway for Merchant Services Pros

So, what’s the lesson from our “Bagels and Schmear” adventure?

1. Embrace All Networking Opportunities: Don’t discount internal events or casual conversations. Every interaction is a chance to build a bridge.
2. Be Genuinely Curious: Ask questions. Learn about what others do. Show sincere interest.
3. Subtly Educate: Without being pushy, make sure your colleagues have a basic understanding of how you help businesses. You’re the payment expert in the room.
4. Remember the “Six Degrees of Separation”: The next big client could come from the most unexpected connection.

It’s easy to get tunnel vision and focus solely on businesses that are immediate, obvious fits for our services. But by broadening our networking efforts, even with something as simple and enjoyable as sharing bagels and schmear, we open ourselves up to a wider pool of opportunities.

So, the next time there’s an office get-together, or even just a chance to chat by the coffee machine, remember the potential. You’re not just making small talk; you’re building a network. And in merchant services, a strong network is a powerful asset.

Now, who’s hungry for a bagel… and a new lead?

Happy Selling,

David