This beautiful, warm Monday morning let’s talk about what separates the good from the truly great in sales. It’s not some secret handshake or a magic script. It boils down to one thing: the willingness to go the extra mile. That extra 10% effort isn’t just a nice-to-have; it’s the bedrock of sustained success in this competitive field.
The Non-Negotiables of Winning
You know the drill. Success in sales demands 100% commitment. It requires a consistently positive outlook, especially when facing inevitable objections, and an unwavering resolve to hit your targets. There are no shortcuts to building a solid book of business. You’ve got to be prepared to out-think, out-hustle, and out-care your competition.
This isn’t about just showing up; it’s about holding yourself accountable. Did you make those extra five calls? walk into 3,5 more businesses, Did you research that prospect’s industry thoroughly before the meeting? Did you follow up with a truly personalized solution instead of a generic quote?
No excuses. You’re capable of far more than just hitting the minimum. The market might tempt you with “good enough,” but your potential demands you strive for excellence.
The Price and Prize of Distinction
Chasing greatness isn’t always easy. It requires sacrifice and dedication. That extra research on a Saturday? That early morning networking event? That commitment to understanding the nuances of a client’s specific payment pain points, not just their current rates? That’s the extra mile.
Sometimes, this path can feel a bit solitary. Not everyone is willing to put in that deeper level of work. You’ll face pushback, you’ll have challenging days, and you might even feel like you’re grinding while others are coasting. Most people shy away from that discomfort. But here’s the truth: embracing that challenge, consistently delivering that extra value, is precisely what will make you stand out and ultimately lead to those bigger wins and loyal clients.
The Compounding Power of “More”
Think about it: what are the small things you can do today that your competitors won’t?
- Do more than just present: Truly consult. Understand their business, their cash flow, their customer experience.
- Do more than just follow up: Provide additional value in each interaction – an industry insight, a relevant article, a connection.
- Do more than just onboard: Ensure a seamless transition and check in to guarantee they’re getting the most from your service.
The distance between a salesperson who consistently smashes their quota and one who just gets by is paved with these “extra mile” actions. It’s about doing what others aren’t willing to do, so tomorrow you can achieve what others can’t.
Your Competitive Edge: The Uncrowded Extra Mile
So, starting today, make a conscious choice. Where can you invest that extra effort?
- Is it one more prospecting call when you feel like packing up?
- Is it taking the time to craft a truly customized proposal that speaks directly to a merchant’s unique needs?
- Is it mastering a new product or feature so you can offer more comprehensive solutions?
That “extra mile” isn’t crowded. There are no traffic jams when you’re dedicated to delivering superior value and service.
Every top performer in this industry, or any industry for that matter, will tell you this: genuine, high-level success doesn’t come from shortcuts. It comes from consistently exceeding expectations – your own, and your clients’.
You were built for more than just average. Now, go out there, embrace that extra effort, and make your success inevitable.
Happy Selling,
David
Payment Lynx Daily 