Alright, buckle up, folks, because tomorrow is May 1st, and that means one thing: the sun is officially trying to cook us like a rotisserie chicken. I swear, yesterday I saw a squirrel sweating, and it was using a tiny little palm leaf as a fan. You know it’s getting serious when even the wildlife is considering switching to iced tea. But hey, let’s not let the impending heatwave melt our sales goals! Instead, let’s make sure our summer is sizzling with closed deals and happy merchants. Here are three tips to start May and the summer months off strong.
1. “Summer Slowdown” is a Myth (Mostly): Capitalize on Seasonal Businesses.
We’ve all heard the whispers: “Summer’s slow.” “People are on vacation.” “Everyone’s at the beach.” While it’s true that some businesses see a dip, many others boom during the summer. Think food trucks, ice cream parlors, snow cone stands, outdoor event organizers, and local festivals. These are your goldmines!
- Actionable Tip: Update your CRM to include seasonal business categories. Proactively reach out with solutions tailored to their summer needs. Offer mobile payment options for outdoor events, online ordering for food vendors, or flexible POS systems for pop-up shops. Show them you understand their seasonal challenges and are ready to help them thrive.
- Why it Matters: You’re not just selling a service; you’re offering a lifeline during their peak season. This builds strong relationships and generates consistent revenue.
2. “Cool Down” Your Pitch with Value-Added Services.
When the mercury rises, people crave convenience and efficiency. This is your chance to shine by offering value-added services that make merchants’ lives easier.
- Actionable Tip: Focus on solutions that streamline operations and enhance customer experience. Think mobile payments, online ordering, online invoicing, loyalty programs, and inventory management tools. Highlight how these services can help them manage increased traffic and maintain smooth operations, even when it’s hot outside.
- Why it Matters: You’re not just selling a payment processor; you’re selling time, efficiency, and a better customer experience. That’s a powerful pitch, especially during the busy summer months.
3. “Grill Up” Some Networking Opportunities.
Summer is the season of community events, local markets, and outdoor gatherings. These are perfect opportunities to network and connect with potential clients.
- Actionable Tip: Attend local business events, chamber meetings, sponsor a community festival, or even host a small networking BBQ for local merchants. Bring your A-game, be approachable, and focus on building genuine relationships. Don’t just hand out business cards; have meaningful conversations and understand their needs.
- Why it Matters: As my mentor Mark Akers always says people buy from people they know and trust. Building a strong local network is essential for long-term success in merchant services. Plus, who doesn’t love a good BBQ?
So, there you have it, folks! Three tips to help you crush your sales goals this summer. Remember, while the sun might be trying to turn us into human BBQ, we’re here to turn those leads into closed deals. Let’s make this summer the most profitable one yet!
Now, if you’ll excuse me, I’m going to go find a squirrel with a tiny umbrella and offer it some ice tea.
Happy Selling,
David
Payment Lynx Daily 