Selling payment processing can sometimes feel like a transactional game – closing deals, following up, and moving on to the next prospect. But what if you could infuse your career with deeper meaning? What if you could connect your daily work to a larger purpose, transforming it from a job into a fulfilling mission?
Finding your “WHY” – your intrinsic motivation – is the key to unlocking that sense of purpose. It’s about looking beyond the surface and discovering how your work contributes to something bigger than yourself.
Why Does Finding Your “WHY” Matter?
- Increased Motivation: When you understand the deeper impact of your work, you’ll feel more driven and engaged.
- Enhanced Resilience: A strong “why” will help you overcome challenges and bounce back from setbacks.
- Greater Job Satisfaction: Connecting your work to your values and purpose leads to a more fulfilling career.
- Improved Performance: When you’re passionate about what you do, your performance naturally improves.
- Stronger Client Relationships: Clients can sense genuine enthusiasm and purpose, which builds trust and rapport.
How to Discover Your “WHY” in Merchant Services Sales:
- Reflect on Your Values:
- What’s truly important to you? Is it helping others, supporting small businesses, or contributing to economic growth?
- How do your personal values align with the work you do in merchant services?
- Consider the Impact of Your Work:
- How do your solutions help businesses thrive?
- How does efficient payment processing contribute to a positive customer experience?
- Think about the local coffee shop, the family owned resturant, or the local boutique. You are helping those people succeed.
- Focus on the People You Serve:
- Remember that you’re not just selling a product; you’re providing a valuable service to business owners.
- How can you make a positive difference in their lives and businesses?
- Think of the relief a business owner feels when you solve a payment problem for them.
- Connect to the Bigger Picture:
- How does the merchant services industry contribute to the overall economy?
- How are you playing a role in the evolution of commerce?
- Consider how you are helping to enable the flow of commerce.
- Identify Your Strengths and Passions:
- What aspects of your job do you enjoy the most?
- How can you leverage your strengths to make a greater impact?
- If you enjoy problem solving, realize you are solving problems for business owners every day.
- Tell Your Story:
- Once you’ve identified your “why,” articulate it in a clear and compelling way.
- Share your story with your colleagues, clients, and network.
- This will help reinforce your purpose and inspire others.
Examples of “WHY” Statements for Merchant Services Professionals:
- “My ‘WHY’ is to empower small business owners by providing them with the tools and technology they need to succeed.”
- “I am driven to help local businesses grow and thrive, contributing to the vitality of my community.”
- “My purpose is to simplify payment processing, allowing business owners to focus on what they do best.”
- “I want to be a trusted partner for businesses, helping them navigate the complexities of the payment landscape.”
By connecting your work to a deeper purpose, you can transform your sales career into a meaningful and fulfilling endeavor.
Find your “WHY,” and let it fuel your passion, drive your success, and inspire those around you.
Happy Selling,
David
Payment Lynx Daily 