We all know the drill. You see those infomercials, “Act now, limited time offer!” They’re hammering home urgency, and for good reason: hesitation kills deals. And in our business, merchant services, that hesitation translates directly to missed revenue.
Think of it this way: are you seeing businesses clinging to outdated payment systems, losing customers to slow transactions or limited payment options? Every day they delay upgrading is money left on the table. That’s where we come in.
Just like those infomercials, we need to create that sense of “right now” for our prospects. They’re bogged down with “I’ll get to it later,” dealing with the small fires instead of focusing on the big picture: boosting their bottom line.
Procrastination? It’s the enemy of every successful business. And it’s our job to show them that.
Here’s the pitch: “Look, I know you’re busy, but every day you wait to streamline your payment processing, you’re losing customers. You’re losing potential revenue. We’re talking about tangible improvements, faster transactions, broader payment options, and ultimately, a healthier business. We can implement this now. Why wait?”
We need to drill down to their “why.” What’s their burning desire? More revenue? Reduced overhead? A smoother customer experience? Once we find that, we show them how our solutions get them there, immediately.
Break it down for them. “We can get you set up with [specific feature, e.g., mobile payments, online invoicing] in just [short timeframe]. That’s one less thing you have to worry about, and more money in your pocket.”
No more excuses. “I’m not ready?” Nonsense. We’ll walk them through every step. “I don’t know what I’m doing?” That’s why we’re here, to be their guide.
Remember, belief is good, but action is everything. We need to create momentum. “Let’s get this application started right now. It’ll take just a few minutes, and you’ll be one step closer to [desired outcome].”
And don’t forget the extra 10%. “We’re not just selling a service, we’re building a partnership. We’ll be there to support you every step of the way. We’ll go the extra mile to ensure your success.”
These businesses have incredible opportunities in front of them: increased revenue, streamlined operations, happier customers. We’re not selling snake oil; we’re offering real solutions that can transform their business.
So, let’s stop talking and start doing. Let’s create that urgency. Let’s close those deals.
Act now!
Happy Selling,
David
Payment Lynx Daily 