The Risks You Don’t Take

The Risks You Don’t Take: The Anxiety You Accumulate

Let’s face it, selling merchants services isn’t for the faint of heart. we face rejection daily. It’s part of the game. We hear “no,” “we’re happy with our current provider,” or worse, we get ghosted after a promising initial conversation.

These experiences can breed anxiety, making us hesitant to pick up the phone, knock on doors, or send that follow-up email. or text. But here’s a truth bomb: the risks you don’t take are the anxiety you accumulate.

Think about it. That potential client you were too nervous to call? They’re still out there, possibly signing with a competitor. That email you hesitated to send, fearing it might be too pushy? It could have been the key to closing a deal.

Every missed opportunity, every avoided conversation, adds to the weight of “what IF’s” and fuels the anxiety monster within.

Why Does This Happen?

As humans, we’re wired to avoid discomfort. Rejection stings. Putting ourselves out there feels vulnerable. So, our brains try to protect us by whispering doubts and fears, convincing us that inaction is the safer route. “What if they say no?” “What if I sound pushy?” “What if I waste my time?”

But here’s the paradox: while avoiding these short-term discomforts might seem like a relief in the moment, they create a much larger, long-term discomfort: the anxiety of unfulfilled potential, missed opportunities, and the nagging feeling that you’re not achieving your goals.

Breaking the Cycle: Trading Short-Term Comfort for Long-Term Growth

So, how do we break this cycle and start taking more calculated risks?

* Reframe Rejection: Don’t take “no” personally. It’s rarely about you as a person. Often, it’s about the client’s current situation, budget, or priorities. See each “no” as a step closer to a “yes.”

* Embrace the Discomfort: Growth happens outside your comfort zone. Acknowledge the fear, but don’t let it paralyze you. Remind yourself why you’re doing what you’re doing. Focus on the potential rewards, not just the potential risks.

* Start Small: You don’t have to overhaul your entire approach overnight. Start by taking small, manageable risks. Perhaps it’s making one extra call a day, or sending a personalized video email to a prospect. Build momentum by celebrating these small wins.

* Focus on the Process, Not Just the Outcome: You can’t control whether someone signs a contract, but you can control your effort and your approach. Focus on consistently taking action, engaging with prospects, and honing your skills. The results will follow.

* Learn from Every Interaction: Whether you close a deal or not, there’s always something to learn. Analyze your interactions, identify areas for improvement, and use those insights to refine your strategy.

The Bottom Line:

Playing it safe is the riskiest move of all. The anxiety of inaction will always outweigh the temporary discomfort of putting yourself out there. So, embrace the challenge, take calculated risks, and watch your confidence, your results, and your career soar.

The risks you do take are the investments you make in your future success. The risks you don’t take? Those are the seeds of doubt and anxiety that will hold you back. Choose wisely.

Happy Selling,

David