I have found few careers that are as rewarding as selling merchant services. From bustling street corners to decorative storefronts, sales professionals in this field encounter a rich array of experiences, challenges, and successes. In todays post we’ll explore some compelling stories from the street, offering a glimpse into the world of selling and the invaluable lessons learned along the way.
Story 1: The Coffee Shop Connection Picture this: a bustling coffee shop on a crisp morning, the aroma of freshly brewed coffee filling the air. It’s here that I met Sarah, the owner of a local café, who was struggling with an outdated equipment. (a Verifone VX520) Over a cup of her signature brew, we discussed her business needs and challenges. By understanding her pain points and offering a tailored POS solution, I was able to win her trust and secure a new account. As Sarah’s business flourished with improved payment processing capabilities, online ordering our partnership blossomed into a new lasting relationship built on mutual trust and success.
Key Lesson: Building rapport and understanding the unique needs of each merchant is essential for establishing meaningful connections and winning their business.
Story 2: The Produce Stand on the side of the highway I met Tony and Sandra, a produce stand selling fresh vegetables, handmade crafts and artwork. Despite their modest setup, Tony & Sandra’s business was booming, attracting a steady stream of customers eager to shop the quaint produce stand. However, Tony and Sandra’s outdated cash register was limiting his growth potential. Recognizing an opportunity to help Tony and Sandra expand their business, I introduced him to the benefits of accepting card payments through a new pos system. With a seamless and secure payment solution in place, Tony and Sandra’s sales skyrocketed, allowing him to reach new customers and increase revenue. Today, Tony & Sandra’s produce stand is a staple off of hwy 49 in Collins MS.
Key Lesson: Tailoring your pitch to highlight the specific benefits and value proposition can help merchants unlock new opportunities for growth and success.
Story 3: The Family-Owned Store Transformation In a small little city in Mississippi, I stumbled upon a family-owned convenience store that had been a fixture in the community for generations. Despite its storied history, the store was struggling to compete with larger retailers and online merchants. Determined to help preserve this local institution, I worked closely with the store owners to modernize their payment processing infrastructure. By upgrading to a dual pricing program and implementing contactless payment options, we saved the store’s operations cost $1700.00 a month in processing fees and enhanced the customer experience. Today, the store thrives as a beloved community hub, serving as a reminder of the enduring power of innovation and adaptability.
Key Lesson: Embracing innovation and technology is essential for helping traditional businesses evolve and thrive in an increasingly digital world.
From coffee shops to highway produce stands to family-owned stores, selling the right solutions to make a tangible impact on businesses and communities alike. Through empathy, innovation, and a relentless commitment to customer success, we as sales professionals in this field have the power to transform businesses and shape the future of commerce. As we continue our journey “on the street,” let these stories serve as inspiration for the countless possibilities that await us in the field.
Happy Selling,
David
Payment Lynx Daily 