Whether you are a sales rookie or an experienced veteran, these 10 sales stats will knock your socks off and perhaps inspire you to improve the way you sell.
From the Home Office in Beaverlick, Kentucky,
Here are Top 10 Mind-Blowing Sales Stats
10. 92% of all customer interactions happen over the phone.
We’ve heard the chants: “cold calling is dying.” But that doesn’t mean that’s true. Using the phone is still a powerful tool. One of the best salespeople I ever knew was glued to his phone yet never made a single cold call. He would spend 2 to 3 hours every day making “check-up calls” – calling old professional friends to (1) maintain relationships and (2) learn about developments in their companies which opened up potential new opportunities where he could help. Next time you see a friend change their job title on LinkedIn or hear about an old client in the news, pick up the phone and make that check-up call.
9. It takes an average of 8 cold call attempts to reach a prospect.
Prospecting is hard and most of us hate it. But if you give up on a prospect after too few attempts, you are passing up a potential sale. Be persistent and determined.
8. The best time to cold call is between 4:00 and 5:00 PM.
Many sales reps make the mistake of calling during lunch hours. It turns out that most people are not receptive of a sales call when they are on their break, so call in the late afternoon.
7. 30-50% of sales go to the vendor that responds first.
Responsiveness is a key skill in sales. However, keep in mind that speed alone is not good enough. You have to be quick while providing a QUALITY response (i.e. answer all your prospects questions).
6. 80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.
Just because you’ve got a foot in the door, doesn’t mean you’ve closed the sale. Keep up your persistence and do everything you can to stay connected with the prospect post your initial meeting.
5. Thursday is the best day to prospect. Wednesday is the second best day.
Don’t let this stat stop you from prospecting on Monday, Tuesday, Friday, and the weekend. Every day should be a prospecting day.
4. Nearly 13% of all the jobs in the U.S. (1 in 8) are full time sales positions.
Today, salespeople are more important than ever and the sales profession is nothing like the negative stereotype of the past. Sales reps that are smart, nimble, and continuously developing the right skills have a bright future ahead. The takeaway for job seekers? Learn to sell.
3. Over one trillion dollars (that’s nine zeros) are spent annually on sales forces.
This is just another statistic that proves the emphasis businesses are making on their sales forces.
2. In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions.
It’s rare you’ll find yourself concerned with just one potential buyer in the sales process. Even in relatively simple transactions with smaller firms, you’ll likely come across multiple people playing different decision-making roles.
And the #1 Top 10 Mind-Blowing Sales Stat is …..
1. After a presentation, 63% of attendees remember stories. Only 5% remember statistics.
Tell stories. Storytelling is one of the most powerful techniques salespeople have to communicate and motivate. Using stories to make a connection with a prospect can greatly increase your ability to close deals.
How has your product and service helped other companies?
Happy Selling,
David
