It’s Monday mid morning at the time of me writing this, taking a break from delivering paper.
I wanted to share something I learned in my early days while knocking on doors:
There’s a ton of money in the “hood”.
Places you wouldn’t normally look are quietly doing solid volume and the Merchants usually:
1. are priced high 2. have outdated equipment 3. don’t have a rep or haven’t seen theirs in a while
Most of your local competitors are going into businesses that are easily accessible and in nicer areas.
The well-kept pizza shop on the corner of the main intersection in your town is prospected 2-3x daily, yet the convenient store in the hood might get a couple Agents in there each month, If that!
I did an install for a small bar in the hood a few years ago that had an effective rate of 6.8% with their previous processor and he hasn’t seen his rep since George Bush was President .. LOL
He was with them for 16 years and never changed processors even once.
If you knock on doors to earn new business, I suggest prospecting in the “hood”.
You’ll be surprised how much you can save them money and how quickly you can ramp up your residuals… just make sure you are aware of your surroundings and be smart. I’m off to finish delivering paper.
Happy selling,
David
